Top 10 Most Popular Business Analysis Techniques
Updated on 21st Nov, 23 9.2K Views

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What is Business Analysis?

Business analysis is a sector of any industry that focuses on understanding business requirements and offering solutions that are technologically sound. It is a crucial element of every company since it assists in overcoming future problems. Bringing about changes at the organizational level, enhancing business procedures, and developing policies are all part of this process. Professionals who do these duties are known as business analysts.

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Why Business Analysis?

Having a team of Business analysts dedicated to your sector may be highly beneficial to your company. Business analysis may help you get a better return on your investment and save money on your original requirements. Business analysis may also help with decision-making, providing a framework or structure for business processes, anticipating future issues, and determining the condition of the company.

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Who is a Business Analyst?

A business analyst is a specialist who evaluates an organization’s business operations and links multiple departments to the IT sector. A business analyst is in charge of implementing new technologies in various departments as well as identifying business problems and finding technological solutions for them.

Business Analysis Techniques

A proper approach is essential for analyzing corporate demands, goals, or objectives. A business analyst employs a variety of business analysis tools and techniques. Different business analysis techniques are required for environmental analysis, problem definition, requirements elicitation, business modeling, etc.

Boston Box, PESTLE analysis, Porter’s Five Forces Framework, Resource Audit, and MOST analysis are used for environmental analysis. For analyzing strategies, Ansoff’s Matrix, Balanced Scorecard, Critical Success Factors (CSFs), Key Performance Indicators (KPIs), McKinsey 7-S Model, and SWOT analysis are used. Document Analysis, Ethnographic Study, Protocol Analysis, Repertory Grid, and Sampling are investigation techniques.

Brown Cow Model, 5 Whys, De Bono’s Six Thinking Hats, Fishbone Diagram, Mind Map, and Root Cause Analysis are the techniques that are used for defining problems. CATWOE, Business Model Canvas, Capability modeling, Value Chain Analysis, and Value Stream Mapping are a few business modeling techniques.

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Now, let us discuss the most popular business analysis techniques.

Top 10 Business Analysis Techniques

The following are some of the business analysis techniques that are most frequently used by business analysts for various purposes.

SWOT Analysis

SWOT analysis is the most compatible technique that is used by any business analyst for strategy analysis. It is one of the most widely used business analysis tools today. In addition, it is simple. It is a technique for enterprise-level analysis that is not limited to business analysis. It might be utilized at any point during the project if the unit requires it, and most people are familiar with it.

SWOT stands for-
S – Strengths
W – Weaknesses
O – Opportunities
T – Threats

Strengths and weaknesses are internal factors, while opportunities and threats are external factors.

  • Strengths refer to the advantages of a company in various aspects such as the company name, trusted employees, reputation of the company, etc.
  • Weaknesses refer to the disadvantages of a company such as rivalry among different departments, reduced supply of products, etc.
  • Opportunities are the factors that hold an upper hand in a company’s success in competition over other companies.
  • Threats are external factors that are disadvantageous for the growth and success of the company.

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MOST Analysis

MOST analysis is a comprehensive business analysis framework that is widely regarded as one of the most effective methods for determining an organization’s capability and purpose. This method entails performing a thorough internal examination of an organization’s objectives and how to achieve them.

The abbreviation means:

  • Mission: What is the mission of an organization?
    An organization’s mission should be a long-term process. The mission statement is contributed by each department of the business. The mission establishes a general rationale for being in business and the objectives that are to be met. The more specific a company’s goal is, the more likely it is to succeed.
  • Objectives: What are the main objectives that will assist in completing the company’s mission?
    Objectives are described as particular goals that each department must meet to fulfill the company’s mission. For decision-making, objectives should be clever and explicit. They must also be quantifiable and achievable.
  • Strategy: What are the many alternatives for accomplishing the goals?
    The activities that should be performed to achieve organizational objectives are known as strategy. There are many different types of activities that can be undertaken to fulfill at least one of the company’s goals or objectives. Strategy is also seen to be the safest method to advance the company.
  • Tactics: What will the organization’s tactics be for carrying out the strategy?
    Tactics are used to carry out organizational strategy. They are written straightforwardly so that anyone in the company, who is unfamiliar with MOST analysis, may understand them.

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Business Process Modeling (BPM)

Business Process Modeling (BPM) is frequently used in the analysis phase of a project to comprehend and evaluate the gaps between the existing business process and any future process that the company aspires to engage in. There are four steps to this technique:

  • Planning for the future
  • Analyzing the business model
  • Defining and designing the methodology
  • Technical analysis is required for complicated commercial solutions

Many sectors, particularly the IT industry, prefer this method since it is a simple, easy way to explain the phases of the execution process and demonstrate how they will function in various roles.

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PESTLE Analysis

PESTLE Analysis

PESTLE analysis is one of the best analysis techniques for an environmental survey.
PESTLE stands for:

  • Politics: It refers to governmental policies, financial support, and initiatives that affect a company’s growth and success.
  • Economy: It refers to economic factors such as inflation rates, labor costs, interest rates, and energy costs.
  • Social: It refers to the societal attributes that influence a company’s situation.
  • Technology: It refers to the latest technologies and IT advancements that increase the efficiency of a company.
  • Legal: It refers to the regulations, governmental laws, standards, and other related aspects.
  • Environment: It relates to environmental aspects such as weather, climate, and pollution.

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CATWOE analysis is business modeling analysis that is done to get a viewpoint on high-level business operations that we would expect to see in a company that shares the stakeholders’ perspective on the world.

CATWOE Analysis
  • Customer: Stakeholders will have various perspectives on the clients. It demonstrates the stakeholders’ comprehension of the clients.
  • Actor: These are the individuals who are in charge of the transition. They are employees who carry out business activities for the company.
  • Transformation process: This is the business system’s central business activity. This converts input to output.
  • Worldview: This is a summary of the stakeholders’ perspectives about the organization. It explains why the organization is there and what it is supposed to do.
  • Owners: This is a view of who is in charge of the organization or business process and who has the authority to make changes.
  • Environmental constraints: These are the externally imposed limitations on the organization, which can be analyzed through PESTLE analysis.

MoSCoW (Must or Should, Could or Would)

MoSCoW Analysis

MoSCoW analysis is a project planning technique that is used for managing requirements. The abbreviation of MoSCoW stands for:

  • Must have: Nonnegotiable product requirements that the team must have.
  • Should have: Important efforts that are not necessary but bring a lot of value.
  • Could have: It is nice to have projects that, if left out, will have minor influence.
  • Will not have: Initiatives that are not a priority for this time frame will not be included.

Use Case modeling

Use Case modeling is done to document the requirements of a product. Use case modeling is a technique for visualizing how business operations, in a given system, should work through user interactions. It is the most commonly used in software development projects and during the design phase to convert business requirements into functional specifications inside an existing development project. UML diagrams may be created with different tools.

Requirements Analysis

Requirements analysis is a stage in the project lifecycle that often begins when business stakeholders offer a solution. A business analyst must conduct interviews as part of the requirement analysis approach to understand the intent of requirements.

Even though requirements analysis is an informal business analysis technique used in virtually every project, it is critical. A project cannot conduct proper design and development without thorough requirements analysis. As a result, it might be regarded as the most crucial stage of a project. Furthermore, it elicits direct project stakeholders, which will be valuable at a later point in time.

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Six Thinking Hats

Six Thinking Hats

Six thinking hats is a strong decision-making approach that incorporates several points of view. It is a method for increasing the productivity of creative thinking by categorizing diverse thinking styles into six hats.

  • Neutrality
  • Creativity
  • Positivity
  • Caution
  • Organization
  • Emotion

The 5 Whys

5 Whys in Business analysis

The 5 whys is a technique used for defining problems and finding technical solutions for the same. The 5 whys refer to the technique of asking why a scenario has occurred five times to pinpoint the problem’s fundamental causes. It emphasizes the necessity of looking beyond the most evident cause of the problem. The 5 whys is a simple and efficient problem-solving strategy. Its main objective is to ask a series of why inquiries to pinpoint the specific source of a problem. The 5 whys assist a team in concentrating on the underlying cause of any problem.


Business analysts have found all of the business analysis techniques described above to be quite useful. If you want to know how to become a business analyst and are seeking a platform where you can get quality business analyst training, you have come to the perfect spot. At Intellipaat, we offer instruction to professionals at all levels. Enroll now to get your career started with us!

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