Salesforce: A Force to be Reckoned with!

Salesforce: A Force to be Reckoned with!
 12th Aug, 2019

Incepted right on the brink of 20th century’s extinction, San Francisco-based Salesforce has since come in the spotlight with its cloud computing services.  It is an online CRM and Software as a Service vendor company; it provides subscriptions which enable companies to access software online. The company has presented a consistent growth of 32% and the company achieved an annual revenue run rate of about $6bn last year.

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According to market research firm, Gartner, Salesforce is the market leader in reference to CRM with an estimated 22.3% market share.  CRM is the largest part of SaaS which happens to be the fastest-growing cloud computing segment. With companies such as Microsoft, who have shares of CRM market and big cloud ambition themselves, there is an ever increasing demand of refined administrators. Regardless of experience, administrators can approach Salesforce with an intention to refine their skill-set and familiarize themselves with state of the art techniques in the field of Customer Relations Management.

Customer is the ultimate authority today and to ensure sustainable existence, one must make sure that an interface is created where the customer is engaged on a constant basis. To meet customer expectations and stand their ground against competition, companies today want to make sure that they can respond real time, this is the reason for the abundance of Salesforce career vacancies, all of which are offered by big players in the market, like: Coca cola, Phillips , Tata Motors, ADT, ALDO,BEL, Belkin, Chipolte, ADP , American Red Cross, Babson etc. The opportunities offered are highly lucrative Starting salaries for employed consultants in the industry are typically $40-60/hr, depending on the region, and independent consultants who intend on signing their own clients will probably make several times those figures.

CRM is a force to be reckoned with, which can put forks, change, divert and dictate the terms of an organization’s purchase decision. The organizations today are compulsively combing and monitoring the developments and advancement in CRM techniques by Salesforce and the staff with proficiency is maintained as monarchs.

It is 5 times more expensive to acquire a new client than to retain a pre-existing one and as CRM constitutes managing company’s interactions with present and future customers, which is executed by defining and incorporating organizing and automating technologies, the companies are desperately looking for and facilitating updates for Salesforce administrators so as to retain optimum efficiency for the company’s operations.

A career in this field with certifications is Salesforce, obliterates its own expandability to result in sustainable corporate existence.


The opinions expressed in this article are the author’s own and do not reflect the view of the organization.


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