AWS vs Azure vs Google - Detailed Cloud Comparison

The battle for cloud dominance is a fierce 3-way race among AWS, Azure, and GCP. While choosing a public cloud service provider, rookies may only focus on the pricing factor. But, there are so many more factors to consider while deciding on who the winner of this cloud battle is. This blog will provide you with a detailed comparative analysis on AWS vs. Azure vs. Google Cloud.

AWS vs Azure vs GCP
Updated on 25th Jun, 19 5306 Views

Cloud Computing has come a long way since its inception. It’s no longer a question of whether to opt for Cloud Computing or not; now, the question is which cloud platform to go for. With the Cloud Computing market flooding with numerous cloud providers, AWS, Azure, and Google Cloud Platform stand out proudly as the top three cloud providers. So, how do you decide which one to choose? How do you conclude the big AWS vs Azure vs Google Cloud debate? Well, this blog is how you’ll get answers to all these questions.

This blog on AWS vs Azure vs Google Cloud highlights and elaborates the major factors of comparison among AWS, Azure, and GCP. In this Azure vs AWS vs Google Cloud blog, you’ll be taken through the following topics:

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Without further ado, let’s get started.

AWS Vs Azure Vs Google Cloud: Establishment

Amazon Web Services

Amazon Web Services is a subsidiary of, which provides an on-demand Cloud Computing platform to individuals, companies, and governments on a paid-subscription basis.

Amazon Web Services is the oldest and the most experienced player in the cloud market. As one of the oldest cloud providers, it has established a bigger user base, as well as bigger trust and reliability factors.

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AWS was publicly launched in 2006 with service offerings such as Elastic Compute Cloud (EC2), Simple Storage Service (Amazon S3), etc. By 2009, Elastic Block Store (EBS) was made public and services such as Amazon CloudFront, Content delivery network (CDN), and more formally joined the AWS Cloud Computing Service offerings.

Microsoft Azure

Microsoft Azure, initially called Azure, was launched in 2010 with the intent to provide a competent Cloud Computing platform for businesses. Azure was renamed as ‘Microsoft Azure’ in 2014, though the name ‘Azure’ is still commonly used. Since its inception, Microsoft Azure has shown great progress among its competitors.

Google Cloud Platform

Google Cloud Platform (GCP), which is offered by Google, is a suite of Cloud Computing services that runs on the same infrastructure that Google uses internally for its end-user products such as Google Search engine, YouTube, and more.

Google Cloud Platform began its journey in 2011, and in less than a decade it has managed to create a good presence in the cloud industry. The initial intent of Google Cloud was to strengthen Google’s own products such as Google Search engine and YouTube. But now, they have also introduced their enterprise services so that anyone can use Google Cloud Platform which shares the same infrastructure as that of Google Search or YouTube.

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AWS Vs Azure Vs Google Cloud: Availability Zones

It has been already established that AWS was the earliest in the cloud domain which means that they have had more time to establish and expand their network. So, AWS is hosting in multiple locations worldwide. Azure and GCP are also hosting in multiple locations worldwide, but the difference occurs in the number of their respective availability zones.

  • AWS has 66 availability zones with 12 more on the way.
  • Azure has 54 regions worldwide and is available in 140 countries all around the world.
  • Google Cloud Platform has been made available in 20 regions around the world with 3 more on their way.

Moving on with this Azure vs AWS vs Google Cloud blog, let’s look into the market shares and growth rate of each of these cloud providers.

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AWS Vs Azure Vs Google Cloud: Market Shares and Growth Rate

In terms of the cloud market, AWS has been on the top for as long as anyone can remember. If you take a look at the following graph, it clearly depicts that:

  • AWS is leading with around 30 percent of public cloud share in its name.
  • Microsoft Azure is in second place, owning around 16 percent of the worldwide market share.
  • Google, in third place, owns up to 10 percent of the market share worldwide.

market shares - AWS vs Azure vs Google

Even though both Microsoft Azure and GCP are lagging behind AWS, when it comes to market shares, they have shown a tremendous growth rate. The following graph shows that, as of 2019, GCP has shown a growth rate of 83 percent while Microsoft Azure is at second place with a 75 percent of growth rate and AWS, at third place, with a 41 percent of growth rate.

growth rate - AWS vs Azure vs GCP

AWS Vs Azure Vs Google Cloud: Who Uses Them?

Since AWS is the oldest player in the cloud market, it has bigger community support and user base. Therefore, AWS has more high-profile and well-known customers like Netflix, Airbnb, Unilever, BMW, Samsung, MI, Zynga, etc.

Top users - AWS vs Azure vs GCP1

Azure is also gaining its share of high-profile customers with time. As of now, Azure has almost 80 percent of Fortune 500 companies as its customers. Some of its major customers are Johnson Controls, Polycom, Fujifilm, HP, Honeywell, Apple, etc.

top users - AWS vs Azure vs Google Cloud

Google, on the other hand, shares the same infrastructure as that of Google Search and YouTube and, as a result, many high-end companies have put their faith in Google Cloud. Major clients of Google Cloud are HSBC, PayPal, 20th Century Fox, Bloomberg, Dominos, and more.

top users - AWS vs Azure vs GCP

All these cloud providers offer various cloud computing services that are required for any basic business. The difference occurs in the number of these services. So, moving forward with this Azure vs AWS vs Google Cloud blog, let’s look into the service offerings of these cloud providers.

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AWS Vs Azure Vs Google Cloud: Services

Now, you will see what all these three cloud giants have to offer in terms of services.

With the added advantage of five years of a head start, AWS computing services are by far the most evolved and functionally rich.

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AWS offers around 200+ services, whereas Azure offers up to 100+ services. Google Cloud, on the other hand, is catching up with Azure and AWS offering around 60+ services.

Service offerings from AWS, Azure, and GCP that come under the domains of compute, database, storage, and networking are mapped below:
Compute Services

Services AWS Azure GCP
IaaS Amazon Elastic Compute Cloud Virtual Machines Google Compute Engine
PaaS AWS Elastic Beanstalk App Service and Cloud Services Google App Engine


Containers Amazon Elastic Compute Cloud Container Service Azure Kubernetes Service (AKS) Google Kubernetes Engine


Serverless Functions AWS Lambda Azure Functions Google Cloud Functions

Database Services

Services AWS Azure GCP
RDBMS Amazon Relational Database Service SQL Database Google Cloud SQL
NoSQL: Key–Value Amazon DynamoDB Table Storage Google Cloud Datastore

Google Cloud Bigtable

NoSQL: Indexed Amazon SimpleDB Azure Cosmos DB Google Cloud Datastore

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Storage Service

Services AWS Azure GCP
Object Storage Amazon Simple Storage Service Blob Storage Google Cloud Storage
Virtual Server Disks Amazon Elastic Block Store Managed Disks Google Compute Engine Persistent Disks
Cold Storage Amazon Glacier Azure Archive Blob Storage Google Cloud Storage Nearline
File Storage Amazon Elastic File System Azure File Storage ZFS/Avere

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Networking Services

Services AWS Azure GCP
Virtual Network Amazon Virtual Private Cloud (VPC) Virtual Networks (VNets) Virtual Private Cloud


Elastic Load Balancer Elastic Load Balancer Load Balancer Google Cloud Load Balancing
Peering Direct Connect ExpressRoute Google Cloud Interconnect
DNS Amazon Route 53 Azure DNS Google Cloud DNS

Learn about the difference between Azure and AWS in our comparison blog on Azure vs AWS.

AWS Vs Azure Vs Google Cloud: Pricing

Following is a comparison among the pricing models of AWS, Azure, and GCP on the basis of the machine type that they offer:

Machine Type AWS Azure GCP
Smallest Instance In the case of AWS, a very basic instance that includes 2 virtual CPUs and 8 GB of RAM will cost you around US$69 per month. For the same type of instance, i.e., an instance with 2 vCPUs and 8 GB of RAM, in Azure, will cost you around US$70/month. Compared to AWS, GCP will provide you the most basic instance, containing 2 virtual CPUs and 8 GB of RAM at a 25 percent cheaper rate. So, it will cost you around US$52/month.
Largest Instance The largest instance offered by AWS that includes 3.84 TB of RAM and 128 vCPUs will cost you around US$3.97/hour. The largest instance offered by Azure includes 3.89 TB of RAM and 128 vCPUs. It costs around US$6.79/hour. GCP takes the lead here with its largest instance that includes 3.75 TB of RAM and 160 vCPUs. It will cost you around US$5.32/hour.

Another point to note here is that AWS recently started offering pay-per-minute billing. Azure already offers pay-per-minute billing, while Google Cloud offers pay-per-second billing models which let users save way more than using AWS or Azure. Google also offers various discounts to help customers save up to 50 percent in some cases when compared to AWS. According to Gartner, ‘Google offers deep discounts and exceptionally flexible contracts to try to win projects from customers.’

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AWS Vs Azure Vs Google Cloud: Key Takeaways!

Now, let’s wrap up this Azure vs AWS vs Google Cloud blog and take a look at the most significant pros and cons of these three cloud giants. So which cloud provider would be claimed the winner for all the factors that have been discussed above?

  • Establishment: With a head start of 5 years, the winner here is AWS.
  • Availability zones: With a greater number of regions and availability zones, the winner here is AWS.
  • Market shares: With around one-third of market shares in its name, the winner here is AWS.
  • Growth rate: Having a growth rate of almost 100 percent, the winner is GCP.
  • Who uses them: With various high-end customers using all the three cloud platforms, it’s a tie!
  • Services:
    • When it comes to the number of services, the winner is AWS.
    • Regarding the integration with open-source and on-premise systems, such as MS tools, that are mostly used in almost all organizations, the winner is Azure.
  • Pricing Models: With more customer-friendly pricing models and discount models, the winner here is Google Cloud.

Learn about the difference between AWS and Google Cloud in our comparison blog on AWS vs Google Cloud.

With AWS scoring more points in this cloud battle of Azure vs AWS vs Google Cloud, it easily comes out on top of all the major cloud providers, today. However, it’s hard to say for how long AWS will wear the crown of the leading cloud provider, given that Azure and GCP are relentlessly working their way up on the top cloud providers list. Even though AWS has the added advantage of being the first one of its kind, Azure and GCP also have their own set of strengths. Using Azure cloud makes more sense to several organizations that use MS tools since it’s easy to integrate MS tools with Azure cloud. And, GCP offering the best pricing model for the infrastructure, on which Google Search engine and YouTube run, is the only reason customers need to go for GCP.

So, all things considered, it would be better to say that it’s not about choosing the best cloud providers, rather it’s about choosing the best-suited cloud provider as per your needs.

With this, you have come to the end of this blog on AWS vs Azure vs Google Cloud. Hopefully, you found this blog informative. If you want to pursue AWS, Azure, and GCP in-depth, then do check out Intellipaat’s Azure Training, Microsoft AWS Master’s Program, and Google Cloud Training.

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