Digital Marketing Salary
Updated on 20th Apr, 22 563 Views

In the past few years, print, radio, and even television advertising has taken a backseat, which has led to the creation, adaptation, and use of digital marketing. This rise in the need for digital marketing has also created numerous job opportunities in the domain. In this blog, we will learn about some of these job profiles, the skills needed to get these jobs, and their salary ranges. The topics and job profiles covered in this blog are listed below:

Learn about Jobs, Salary, and the Future of Digital Marketing in our Digital Marketing Career Video:

Before getting into the various job profiles and their salaries, and posted by Glassdoor, PayScale, and Indeed, let us take a brief look at what digital marketing is.

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Digital Marketing

Digital marketing uses various platforms such as search engines, emails, apps, social media, etc., to reach out to customers. Digital marketing allows professionals to build and post social media posts, attract customers through a well-planned strategy, devise content and video ideas that can probably go viral, generate new leads through social media and other forms of digital marketing, etc.

Now, let us discuss the scope of digital marketing, along with the salary, for those aiming to pursue a career in this domain.

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Digital Marketing Salary in India for Different Roles

There are various roles related to digital marketing. Here is the digital marketing salary in India for different roles according to experience:

RoleSkillsExperienceSalary
Digital Marketing ManagerPlanning digital marketing strategies and campaigns and monitoring and optimizing campaignsFreshers₹530,000
Experienced Professionals₹11,20,000
Digital Marketing AnalystMonitoring online trends, analyzing statistics, developing strategies, and tracking campaign performanceFreshers₹269, 000
Experienced Professionals₹561,953
Digital Marketing ExecutiveDeveloping digital strategies, monitoring and planning social media presence, and launching optimized adsFreshers₹240,902
Experienced Professionals₹398,388
Search Engine Optimization (SEO) SpecialistOptimizing websites to rank higher and planning and developing websitesFreshers₹187,205
Experienced Professionals₹500,000
Search Engine Marketing (SEM) SpecialistManaging paid search campaigns and maximizing return on investment (ROI), traffic, and customersFreshers₹230,000
Experienced Professionals₹975,000
Social Media Manager (SMM)Handling social media channels and developing strategies for content and marketingFreshers₹241,347
Experienced Professionals₹1,000,000
Pay-per-click (PPC) or SEM AnalystMonitoring website traffic and campaign trackingFreshers₹190,000
Experienced Professionals₹269,000
Content Marketing SpecialistHandling content on all digital media channels and planning strategies for audience engagementFreshers₹231,923
Experienced Professionals₹930,973
Content WriterWriting engaging content to help drive traffic and researching industry-relevant and trendy topicsFreshers₹207,189
Experienced Professionals₹542,556
Digital Marketing Salary
Digital Marketing Salary

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Digital Marketing Salary in the UK for Different Roles

Now, let us take a look at the digital marketing salary in the UK for different roles according to experience:

RoleSkillsExperienceSalary
Digital Marketing ManagerPlanning digital marketing strategies and campaigns and monitoring and optimizing campaignsFreshers£23,106
Experienced Professionals£50,344
Digital Marketing AnalystMonitoring online trends, analyzing statistics, developing strategies, and tracking campaign performanceFreshers£28,883
Experienced Professionals£37,493
Digital Marketing ExecutiveDeveloping digital strategies, monitoring and planning social media presence, and launching optimized adsFreshers£21,587
Experienced Professionals£28,414
SEO SpecialistOptimizing websites to rank higher and planning and developing websitesFreshers£22,671
Experienced Professionals£43,000
SEM SpecialistManaging paid search campaigns and maximizing ROI, traffic, and customersFreshers£29,000
Experienced Professionals£34,817
SMMHandling social media channels and developing strategies for content and marketingFreshers£20,644
Experienced Professionals£39,494
PPC SEM AnalystMonitoring website traffic and campaign trackingFreshers£20, 993
Experienced Professionals£21,488
Content Marketing SpecialistHandling content on all digital media channels and planning strategies for audience engagementFreshers£23,213
Experienced Professionals£37,771
Content WriterWriting engaging content to help drive traffic and researching industry-relevant and trendy topicsFreshers£20,489
Experienced Professionals£28,000
Digital Marketing Salary in the UK
Digital Marketing Salary in the UK

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Digital Marketing Salary in the US for Different Roles

Digital marketing is popular in the US as well. Let us take a look at digital marketing salaries in the US for different roles according to experience:

RoleSkillsExperienceSalary
Digital Marketing ManagerPlanning digital marketing strategies and campaigns and monitoring and optimizing campaignsFreshers$47,828
Experienced Professionals$123,899
Digital Marketing AnalystMonitoring online trends, analyzing statistics, developing strategies, and tracking campaign performanceFreshers$46,311
Experienced Professionals$73,000
Digital Marketing Executive Developing digital strategies, monitoring and planning social media presence, and launching optimized adsFreshers$45,447
Experienced Professionals$100,661
SEO SpecialistOptimizing websites to rank higher and planning and developing websitesFreshers$40,888
Experienced Professionals$59,305
SEM SpecialistManaging paid search campaigns and maximizing ROI, traffic, and customersFreshers$43,510
Experienced Professionals$57,391
SMMHandling social media channels and developing strategies for content and marketingFreshers$40,748
Experienced Professionals$69,673
PPC or SEM AnalystMonitoring website traffic and campaign trackingFreshers$45,007
Experienced Professionals$61,680
Content Marketing SpecialistHandling content on all digital media channels and planning strategies for audience engagementFreshers$45,618
Experienced Professionals$66,607
Content WriterWriting engaging content to help drive traffic and researching industry-relevant and trendy topicsFreshers$38,924
Experienced Professionals$64,023
Digital Marketing Salary
Digital Marketing Salary

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Digital Marketing Salary in Canada for Different Roles

Finally, let us take a look at the digital marketing salary in Canada for different roles according to experience:

RoleSkillsExperienceSalary
Digital Marketing ManagerPlanning digital marketing strategies and campaigns and monitoring and optimizing campaignsFreshersC$49,206
Experienced ProfessionalsC$80,000
Digital Marketing AnalystMMonitoring online trends, analyzing statistics, developing strategies, and tracking campaign performanceFreshersC$51,839
Experienced ProfessionalsC$61,042
Digital Marketing ExecutiveDeveloping digital strategies, monitoring and planning social media presence, and launching optimized adsFreshersC$31,441
Experienced ProfessionalsC$66,500
SEO SpecialistOptimizing websites to rank higher and planning and developing websitesFreshersC$42,037
Experienced ProfessionalsC$67,298
SEM SpecialistManaging paid search campaigns and maximizing return on investment (ROI), traffic, and customersFreshersC$47,013
Experienced ProfessionalsC$55,000
SMMHandling social media channels and developing strategies for content and marketingFreshersC$40,779
Experienced ProfessionalsC$63,808
PPC or SEM AnalystMonitoring website traffic and campaign trackingFreshersC$40,538
Experienced ProfessionalsC$41,252
Content Marketing SpecialistHandling content on all digital media channels and planning strategies for audience engagementFreshersC$45,025
Experienced ProfessionalsC$71,456
Content WriterWriting engaging content to help drive traffic and researching industry-relevant and trendy topicsFreshersC$38,609
Experienced ProfessionalsC$62,247

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What Factors Can Impact A Digital Marketing Professional’s Salary?

The following are the different factors that can impact a digital marketing professional’s salary:

  • Experience: Experience is a major factor in deciding what salary an employer is going to offer. The more experience you have, the higher your salary will be.
  • Skills: Employers are constantly looking for candidates with more digital skills. As a digital marketing professional, you need to constantly update your skills and be relevant according to the digital trends.
  • Employer: It is fairly obvious that if you are working at a bigger organization, you will be making more money.
  • Job Title: We have already seen how different job roles affect a digital marketing professional’s salary. As you work up the ladder, your salary will increase accordingly.

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Choosing Digital Marketing as a Career?

There is the scope of immense salary growth in digital marketing if you are ready to stay up to date and keep upskilling yourself. The primary goal of this blog is to help you see the potential that you can reach if you are thinking of pursuing a career in the domain of digital marketing. Apart from the digital marketing field, you can also opt for specializations that are a part of it, including digital marketing strategy, mobile marketing, social media marketing, SEM, etc. Get started with the respective online Digital Marketing training courses and build your career in a specialization of your choosing today!

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Future of Digital Marketing

Digital media’s influence on society today is vast, and it is on an increasing trajectory. Due to this influence, organizations around the world are opting for digital marketing as it provides immediate results and the profit margins are much higher than traditional marketing methods. All of this has resulted in a huge demand for digital marketing professionals. Safe to say that one can have a very successful and lucrative career in the digital marketing domain.  

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Conclusion

Now that we have looked at the salary offered to digital marketing professionals and the factors that impact it, it is important to know that these numbers are not fixed. At the end of the day, a professional’s salary depends on their skills and expertise. Every employer is looking for a candidate who can keep on learning and help the organization grow.

If you have any queries, you can post them on our Digital Marketing Community!

Course Schedule

Name Date
Digital Marketing Course 2022-05-21 2022-05-22
(Sat-Sun) Weekend batch
View Details
Digital Marketing Course 2022-05-28 2022-05-29
(Sat-Sun) Weekend batch
View Details
Digital Marketing Course 2022-06-04 2022-06-05
(Sat-Sun) Weekend batch
View Details

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