In the past few years, print, radio, and even television advertising has taken a backseat, which has led to the creation, adaptation, and use of digital marketing. This rise in the need for digital marketing has also created numerous job opportunities in the domain. This has also boosted the market of companies providing Digital Marketing Training.
In this blog, we will learn about some of these job profiles, the Digital Marketing skills needed to get these jobs, and their salary ranges. The topics and job profiles covered in this blog are listed below:
Check out this video on the Digital Marketing Course:
Before getting into the various job profiles and their salaries, and posted by Glassdoor, PayScale, and Indeed, let us take a brief look at what digital marketing is.
What is Digital Marketing?
Digital marketing uses various platforms such as search engines, emails, apps, social media, etc., to reach out to customers. Digital marketing allows professionals to build and post social media posts, attract customers through a well-planned strategy, devise content and video ideas that can probably go viral, generate new leads through social media marketing and other forms of digital marketing, etc.
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Now, let us discuss the scope of digital marketing, along with the Digital Marketing salary, for those aiming to pursue a career in this domain.
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Digital Marketing Salary in India for Different Roles
There are various roles related to digital marketing. Here is the digital marketing salary in India for different roles according to experience:
| Role | Skills | Experience | Salary |
| Digital Marketing Manager | Planning digital marketing strategies and campaigns and monitoring and optimizing campaigns | Freshers | ₹530,000 |
| Experienced Professionals | ₹11,20,000 |
| Digital Marketing Analyst | Monitoring online trends, analyzing statistics, developing strategies, and tracking campaign performance | Freshers | ₹269, 000 |
| Experienced Professionals | ₹561,953 |
| Digital Marketing Executive | Developing digital strategies, monitoring and planning social media presence, and launching optimized ads | Freshers | ₹240,902 |
| Experienced Professionals | ₹398,388 |
| Search Engine Optimization (SEO) Specialist | Optimizing websites to rank higher and planning and developing websites | Freshers | ₹187,205 |
| Experienced Professionals | ₹500,000 |
| Search Engine Marketing (SEM) Specialist | Managing paid search campaigns and maximizing return on investment (ROI), traffic, and customers | Freshers | ₹230,000 |
| Experienced Professionals | ₹975,000 |
| Social Media Manager (SMM) | Handling social media channels and developing strategies for content and marketing | Freshers | ₹241,347 |
| Experienced Professionals | ₹1,000,000 |
| Pay-per-click (PPC) or SEM Analyst | Monitoring website traffic and campaign tracking | Freshers | ₹190,000 |
| Experienced Professionals | ₹269,000 |
| Content Marketing Specialist | Handling content on all digital media channels and planning strategies for audience engagement | Freshers | ₹231,923 |
| Experienced Professionals | ₹930,973 |
| Content Writer | Writing engaging content to help drive traffic and researching industry-relevant and trendy topics | Freshers | ₹207,189 |
| Experienced Professionals | ₹542,556 |
Check out Intellipaat’s Digital Marketing Course in India to learn more! Get Certified from IIT Madras.
Digital Marketing Salary in the UK for Different Roles
Now, let us take a look at the digital marketing salary in the UK for different roles according to experience:
| Role | Skills | Experience | Salary |
| Digital Marketing Manager | Planning digital marketing strategies and campaigns and monitoring and optimizing campaigns | Freshers | £23,106 |
| Experienced Professionals | £50,344 |
| Digital Marketing Analyst | Monitoring online trends, analyzing statistics, developing strategies, and tracking campaign performance | Freshers | £28,883 |
| Experienced Professionals | £37,493 |
| Digital Marketing Executive | Developing digital strategies, monitoring and planning social media presence, and launching optimized ads | Freshers | £21,587 |
| Experienced Professionals | £28,414 |
| SEO Specialist | Optimizing websites to rank higher and planning and developing websites | Freshers | £22,671 |
| Experienced Professionals | £43,000 |
| SEM Specialist | Managing paid search campaigns and maximizing ROI, traffic, and customers | Freshers | £29,000 |
| Experienced Professionals | £34,817 |
| SMM | Handling social media channels and developing strategies for content and marketing | Freshers | £20,644 |
| Experienced Professionals | £39,494 |
| PPC SEM Analyst | Monitoring website traffic and campaign tracking | Freshers | £20, 993 |
| Experienced Professionals | £21,488 |
| Content Marketing Specialist | Handling content on all digital media channels and planning strategies for audience engagement | Freshers | £23,213 |
| Experienced Professionals | £37,771 |
| Content Writer | Writing engaging content to help drive traffic and researching industry-relevant and trendy topics | Freshers | £20,489 |
| Experienced Professionals | £28,000 |
Preparing for a Digital Marketing interview! Check out our Digital Marketing Interview Questions.
Digital Marketing Salary in the US for Different Roles
Digital marketing is popular in the US as well. Let us take a look at digital marketing salaries in the US for different roles according to experience:
| Role | Skills | Experience | Salary |
| Digital Marketing Manager | Planning digital marketing strategies and campaigns and monitoring and optimizing campaigns | Freshers | $47,828 |
| Experienced Professionals | $123,899 |
| Digital Marketing Analyst | Monitoring online trends, analyzing statistics, developing strategies, and tracking campaign performance | Freshers | $46,311 |
| Experienced Professionals | $73,000 |
| Digital Marketing Executive | Developing digital strategies, monitoring and planning social media presence, and launching optimized ads | Freshers | $45,447 |
| Experienced Professionals | $100,661 |
| SEO Specialist | Optimizing websites to rank higher and planning and developing websites | Freshers | $40,888 |
| Experienced Professionals | $59,305 |
| SEM Specialist | Managing paid search campaigns and maximizing ROI, traffic, and customers | Freshers | $43,510 |
| Experienced Professionals | $57,391 |
| SMM | Handling social media channels and developing strategies for content and marketing | Freshers | $40,748 |
| Experienced Professionals | $69,673 |
| PPC or SEM Analyst | Monitoring website traffic and campaign tracking | Freshers | $45,007 |
| Experienced Professionals | $61,680 |
| Content Marketing Specialist | Handling Content Marketing strategy on all digital media channels and planning strategies for audience engagement | Freshers | $45,618 |
| Experienced Professionals | $66,607 |
| Content Writer | Writing engaging content to help drive traffic and researching industry-relevant and trendy topics | Freshers | $38,924 |
| Experienced Professionals | $64,023 |
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Digital Marketing Salary in Canada for Different Roles
Finally, let us take a look at the digital marketing salary in Canada for different roles according to experience:
| Role | Skills | Experience | Salary |
| Digital Marketing Manager | Planning digital marketing strategies and campaigns and monitoring and optimizing campaigns | Freshers | C$49,206 |
| Experienced Professionals | C$80,000 |
| Digital Marketing Analyst | MMonitoring online trends, analyzing statistics, developing strategies, and tracking campaign performance | Freshers | C$51,839 |
| Experienced Professionals | C$61,042 |
| Digital Marketing Executive | Developing digital strategies, monitoring and planning social media presence, and launching optimized ads | Freshers | C$31,441 |
| Experienced Professionals | C$66,500 |
| SEO Specialist | Optimizing websites to rank higher and planning and developing websites | Freshers | C$42,037 |
| Experienced Professionals | C$67,298 |
| SEM Specialist | Managing paid search campaigns and maximizing return on investment (ROI), traffic, and customers | Freshers | C$47,013 |
| Experienced Professionals | C$55,000 |
| SMM | Handling social media channels and developing strategies for content and marketing | Freshers | C$40,779 |
| Experienced Professionals | C$63,808 |
| PPC or SEM Analyst | Monitoring website traffic and campaign tracking | Freshers | C$40,538 |
| Experienced Professionals | C$41,252 |
| Content Marketing Specialist | Handling content on all digital media channels and planning strategies for audience engagement | Freshers | C$45,025 |
| Experienced Professionals | C$71,456 |
| Content Writer | Writing engaging content to help drive traffic and researching industry-relevant and trendy topics | Freshers | C$38,609 |
| Experienced Professionals | C$62,247 |
Check out the Digital marketing tutorial for beginners. Also, drop your questions in the community!
What Factors Can Impact A Digital Marketing Professional’s Salary?
The following are the different factors that can impact a digital marketing professional’s salary:
Experience:
Experience is a major factor in deciding what salary an employer is going to offer. The more experience you have, the higher your salary will be.
Skills:
Employers are constantly looking for candidates with more digital skills. As a digital marketing professional, you need to constantly update your skills and be relevant according to the digital trends.
Employer:
It is fairly obvious that if you are working at a bigger organization, you will be making more money.
Job Title:
We have already seen how different job roles affect a digital marketing professional’s salary. As you work up the ladder, your salary will increase accordingly.
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Choosing Digital Marketing Career?
There is the scope of immense salary growth in digital marketing if you are ready to stay up to date and keep upskilling yourself. The primary goal of this blog is to help you see the potential that you can reach if you are thinking of pursuing a career in the domain of digital marketing. Apart from the digital marketing field, you can also opt for specializations that are a part of it, including digital marketing strategy, mobile marketing, social media marketing, SEM, etc. Get started with the respective online Digital Marketing training courses and build your career in a specialization of your choosing today!
Future and Scope of Digital Marketing
Digital media’s influence on society today is vast, and it is on an increasing trajectory. Due to this influence, organizations around the world are opting for digital marketing as it provides immediate results and the profit margins are much higher than traditional marketing methods. All of this has resulted in huge demand for digital marketing professionals due to which there is a huge increase in the Digital Marketing salary also. Safe to say that one can have a very successful and lucrative career in the Digital Marketing domain.
Read: Fundamentals of Digital Marketing
Conclusion
Now that we have looked at the Digital Marketing salary offered to various digital marketing professionals and the factors that impact it, it is important to know that these numbers are not fixed. At the end of the day, a professional’s salary depends on their skills and expertise. Every employer is looking for a candidate who can keep on learning and help the organization grow.