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25 best SEO tools to use for digital marketing in 2024

25 best SEO tools to use for digital marketing in 2024

This blog covers the topics mentioned below:

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What are SEO Tools?

SEO Tools help users in investigating how a web page can rank higher in SERPs. They provide backlink and keyword information and provide useful insights into SEO.

SEO Tools are a great help for users who are looking to optimize their websites. There are numerous tools available that differ in their functions and scope. This helps the user analyze different SEO factors.

Every SEO expert is well-versed in SEO Tools. They know what SEO tools should be used to maximize the SEO efforts of an organization. Let’s look at some of the best SEO Tools of 2024.

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Best SEO Tools (Free & Paid)

Let us dive right in and learn about the various types of SEO tools that are used by most organizations today. Let’s also see how performant they are in the field.

Also, Check out our blog on Digital Marketing Tools.

1. Google PageSpeed Insights

This tool helps you check the speed and usability of your website on various devices. You just have to enter a URL and the tool would test the loading time and performance of your website.

The tool grades your website’s performance from 0 to 100. It helps you analyze your website’s performance based on various metrics and provides suggestions for improvements.

2. Google Analytics

This is one of the handiest Google SEO tools digital marketers use today. Google Analytics is free and provides many other nifty tools such as Keyword Planner, PageSpeed Insights, and Sheets. With the help of this, marketers can modify their strategies to what fits their needs the most.

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3. Ahrefs Webmaster Tool

This tool can help you run a technical audit of your website. You’ll have to sign up and verify your website. After that, you will be able to audit your website for 100+ SEO issues.

Ahrefs SEO Tools

The tool also gives you suggestions on how you can fix those issues. You can also see your website’s organic keyword listing.

Also Read: Fundamentals of Digital Marketing

4. Google Search Console

This tool helps you measure the search traffic of your website, which keywords your website is ranked for, and find technical errors. The tool also helps you gather important SEO information like impressions, average ranking position, clicks, etc.

Google Search Console Tools

Search engines like Bing and Yandex have their own search consoles as well.

5. Answer the Public

This is another most used SEO tool used by marketers. Here, as soon as we input the keyword, it generates all variations of it that are searched as queries by users while browsing. Having a good Content Marketing strategy provides helpful insights for creating targeted content that addresses the needs of the current and potential customers of our website. The better the satisfaction customers get from our content, the more they share.

6. Google Keyword Planner

This tool helps in choosing the right keywords for your ad campaign. You can enter a seed keyword or a particular URL to get keyword ideas along with the average monthly volume and level of competition.

7. SERPSim

This tool helps you preview what your website would look like in Google’s Search Results. You can check what your meta title and description will look like in the search results. This tool works for both desktop and mobile devices.

SEO Tools

This tool helps you check the search popularity of topics. It helps you check what topics are popular over a period of time. You can also check how the popularity varies over time.

Google Trends

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9. MozBar

This is among the free SEO tools that allow us to access domain authority scores, which form an important aspect of ranking high in SERPs. MozBar lets us access content from any page we wish, such as titles, links, markups, etc. MozBar works mostly with Chrome and is actually the go-to SEO tool if we need a detailed SEO analysis.

Also read: SEO vs. SEM

10. SEMrush

This is one of the best SEO tools out there that ranks any keyword searched on the web. Other than their rankings, we get the trend over the years on traffic flow and URLs they are driven to. The tool can reveal the high-ranking keywords that keep our competitors’ positions on the top.

11. Keyworddit Tool

This free SEO tool is amazing for finding interesting keyword suggestions, which can be used well for Content Marketing and capturing new audiences. It provides valuable insights into the keywords gathered and shares the context for the same.

12. Woorank

This website analyzer readily generates an SEO score for our web content. The availability of a ‘Marketing Checklist’ provides an idea of what areas to redirect our focus to improve our website’s viewership. Another feature called the ‘social shareability’ pane provides the count of the number of likes, shares, backlinks, and comments across various Social Media Marketing platforms. The tool’s mobile-friendly version makes it suitable for any on-the-go use. Woorank is among the most popular website SEO tools available.

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13. Yoast SEO

This tool helps users optimize their blog posts for search engines. All you have to do is enter the main keyword for your blog post and the tool will suggest how to tweak your blog for optimization.

14. JSON-LD Schema Generator For SEO

This tool helps users customize how their websites appear on search engines. You can create custom codes that can help you display your events, reviews, etc., however, you want. You can easily copy and paste the schema code into your website.

JSON-LD Schema Generator For SEO

15. Classy Schema Structured Data Viewer

This tool helps you confirm if your structured data was implemented correctly. Once you’ve done your schema markup, it’s always a good idea to double-check.

Classy Schema Structured Data Viewer

16. SimilarWeb

You can use this tool to find out statistics for any domain. You can also estimate the traffic for a website. It can come in very handy if you’re conducting a competitor analysis.

Read about Black Hat SEO and also about its tools and strategies.

17. SERP Robot

You can use this tool to check the ranking position of your website for up to five keywords.

SERP Robot

You just need to enter the website or web page and choose any five keywords to check your rank along with the competitor’s rank.

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18. XML Sitemaps

XML Sitemaps help you create a sitemap. You can enter your website’s URL and some parameters if needed, and the tool will create a sitemap for you. You can upload it to Google Search Console and Bing Webmasters Console.

XML Sitemaps

19. Robots.txt Generator

You can use this tool to create a robots.txt for your website. These files help web robots know what to do with a website’s pages. Whenever a page is not allowed in robots.txt, it is completely skipped.

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Robots.txt Generator

20. Google Alerts

Google Alerts notifies you every time your brand, company, or product is mentioned online. You just have to enter the name of your company, product, or brand and Google will send you an email with all the mentions.

Google Alerts

21. Screaming Frog SEO Log File Analyser

This tool helps you upload and analyze all your log files. Your website’s log files can help you figure out what Googlebot has been doing on your site.

Screaming Frog SEO Log File Analyser

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22. Website Authority Checker

This tool helps you check the domain rating of your website. The higher your domain rating, the more authoritative your website is.

High DR usually corresponds to a high Google Ranking.

Website Authority Checker

23. Mobile-friendly Test

Google puts enough emphasis on the mobile-friendliness of our websites and hence has come up with this mobile-friendliness testing tool. This is the best SEO tool online that helps us check if a certain web page is aptly optimized for its mobile version.

24. Ubersuggest

As the name suggests, this SEO tool kit gives keyword suggestions for any keyword we insert. This doesn’t mean that it gives each and every keyword variant. Rather, it filters out the irrelevant ones as per our interests.

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25. CanIRank

This tool lets us check if we have accomplished the sole purpose of using an SEO monitoring tool. That is, CanIRank tells us whether or not our content will be ranked on the first page of Google Search results.

Reasons to use SEO tools

There are numerous data being generated every minute around us. So, how do we get ahead of the competition and uplift our content to the top of SERP? Let us understand the reasons for using an SEO tool.

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1. Digs into Competitor’s Strategy with these SEO Tools

Who doesn’t want to get a peek at what their competitor is up to? Tools such as Raven Tools and SEMrush will help us do just that. They give an idea about the performance of our content across platforms, traffic to our websites and blogs, ranking on Google, and ranking in SERP. It can also look into the next layer, the backlinking of profiles. This allows us to trace back to the websites the backlinks are coming from, anchor texts, website authorities, and much more. This method of SEO saves us from wasting our time searching the Internet for industry domains.

2. Efficient over Manual SEO Auditing

SEO audits are rich in knowledge on website issues, but generating them manually will take a lot of time and effort. Utilizing these tools for the same can cut down the expense and deliver even better results compared to manual ones.

3. Generates Keywords Suitable for Content Marketing

Keywords form a major factor in deciding the ranking of the content we have posted. The best way to filter keywords is to understand the intent behind the searched items. This could be done with the help of tools that generate different keywords based on the type of content, the easiest way being competitor analysis.

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4. Measures Key Performance Indicators (KPIs)

The traffic to our content is one of the prominent ways of measuring the efficiency of our SEO efforts or KPIs. Other significant factors include domain authority, keyword ranking, shares, sales, clicks, social media comments, etc. All these can be monitored using an efficient SEO tool.

Data Visualization Through SEO Tools

Whether we are good at numbers or not, these tools help us translate the number language to an easy-to-understand form by putting it in visually appealing graphical reports.

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Offers Services to Our Clients

These tools help us articulate the revenue and growth prospects of our clients as well. This makes our clients more than happy to stick to our services, in turn improving our Return on Investment (ROI).

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Summing it up

Even though SEO is not a new technological introduction anymore in the industry, it has many tools that get updated every now and then in this vastly expanding world of data. So, get over it and choose the tool that best fits the requirements.

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About the Author

Content Team Lead- Digital Marketing

As a professional Content Team Lead in Digital Marketing, Shailesh Bhagat brings over 8 years of dynamic experience in the Edtech sector. With 5 years of team leadership and 2 years of specialized SEO expertise, he excels at executing comprehensive Digital Marketing strategies. A proven track record showcases Shailesh’s adeptness at managing diverse content teams.