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25+ Essential Digital Marketing Statistics for 2024

25+ Essential Digital Marketing Statistics for 2024

Welcome to our Digital Marketing Statistics blog, where we strive to keep you informed about the latest trends and insights in the industry. In today’s digital age, staying up-to-date on the latest data and statistics is crucial for any business or marketer looking to stay competitive.

From social media and email marketing to e-commerce and search engine optimization, the world of digital marketing is constantly evolving. Our blog is here to help you navigate this ever-changing landscape, providing you with data-driven insights and actionable strategies to help you succeed in your marketing efforts.

Let’s get into the depth of the topic but before that let’s take a look at the agenda points we’ll be covering in this article.

Check out this Intellipaat video to have a better understanding of Digital Marketing idea.

What is Digital Marketing?

Digital marketing is a type of marketing that uses Internet marketing to promote and sell products or services. Connecting to your intended audience via numerous internet marketing platforms, including social media networks, search engines,  and email, is what this approach entails.

You can locate individuals who are interested in your product, communicate with them, and establish confidence in your brand by using digital marketing.

The most popular forms of digital marketing include content development, website advertising, Search Engine Optimization (SEO),  pay-per-click, social media advertising, video marketing, email marketing, and Affiliate Marketing.

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Why is Digital Marketing important?

Digital marketing allows you to reach your target audience online in a number of ways and on a range of platforms. Social media marketing, content marketing, SEO, PPC, site design, and other techniques are all part of digital marketing.

It offers tactics that help you to target your particular audience online, allowing you to generate more purchases, drive more visitors to your website, and raise your revenue year after year.

Here are some of the reasons why digital marketing will benefit your business.

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Faster and Less Expensive

Digital marketing is less expensive than traditional marketing. If your business is strapped for cash, traditional advertising is insufficient. Even publishing flyers for your business takes money and time.

With internet marketing, your small firm might, nevertheless, start the procedure right immediately. Before pursuing any of the aforementioned forms of digital marketing, you just need to conduct some study.

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Contact Your Customers

This time, you should use digital marketing since you need to build relationships with your customers.

An essential component of digital marketing is customer service. It suggests that marketing experts build relationships with customers by getting in touch to respond to their inquiries, address product-related issues, and encourage repeat purchases.

Your firm could benefit from developing a strong relationship with your audience.

Improve Your Brand’s Reputation

Digital marketing will allow your company to build a relationship with its customers. It helps you to show your customers the foundation of your business and how you will meet their needs.

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Why Digital Marketing Statistics Are Important?

When making crucial decisions, we usually rely on statistics or valuable information to help us. Statistics play a crucial role in this approach. Statistics are simple estimations based on the examination of numerical data. In other words, statistics generally appear complex to you but they are simple.  They are just estimations based on the facts we have.

Statistics assist you in focusing your efforts

If you’re putting up a multi-channel marketing campaign, you’ll want to know how particular platforms will do in comparison to others. You may make judgments about which channels might require more bandwidth than others based on statistics.

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Data exposes patterns and digital marketing trends that can help you find methods and platforms where being an early adopter makes sense.

Data can provide a place for new tactics

When you use digital marketing statistics, you have complete trust in what will work. This allows you to spend less time sweating your approach and more time on other things, such as reviewing your website! After all, without a good website, your digital marketing efforts would be worthless.

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Digital Marketing Statistics for Growth and Success

In India, digital marketing has penetrated practically every corporate area. E-Marketing applications include shopping and order monitoring, online banking, payment systems, and content management.

The strength of digital marketing allows geophysical borders to vanish, making all consumers and enterprises on the planet potential customers and providers. It is well-known for its capacity to enable companies to interact and conduct transactions from anywhere and at any time.

Digital Marketing Statistics for Growth and Success

Here are a few points that would help you with the statistics for Digital Marketing. These are the results of various research.

  • Digital marketing is expected to expand at a compound annual growth rate of 10% between 2020 and 2026.
  • The digital display is expected to expand at a 15% CAGR, while the search is expected to rise at a 12% CAGR.
  • Just in the last year, 65% of firms boosted their digital marketing spending.
  • Digital marketing budget expenditure in firms increased by 15% between 2021 and 2022.
  • For every dollar spent, email marketing delivers about $41 in revenue.
  • According to small firms, email marketing offers the greatest return on investment of all the marketing avenues.
  • More than 20% of businesses believe that the quantity of insights generated is the key factor in deciding how effective their marketing platforms are.
  • The best ROI, in the opinion of marketers, is produced through SEO and content marketing.
  • Digital marketing platforms receive 70% of total marketing expenses.
  • Digital marketing accounts for 60% of all marketing.
  • Total digital advertising spending in 2021 was around $400 billion, compared to $200 billion for offline advertising.
  • Over 4.7 billion people are using the internet actively as of 2021.
  • Globally, there are over 3.5 billion users of social media expected to increase to 4.41 billion by 2025.
  • An average of $1 invested in email marketing yields a $38 return on investment.
  • By 2023, it is anticipated that more than 82% of web traffic will consist of video.
  • Global e-commerce sales were $3.9 trillion in 2020, and by 2023, they are expected to be $6.5 trillion.
  • The most successful digital marketing strategies for generating leads are search engine optimization (SEO) and pay-per-click advertising (PPC).
  • Over 50% of all web traffic worldwide is generated by mobile devices.
  • By 2023, the market for influencers is expected to be worth $20.18 billion.
  • Over 5.4 billion people use email worldwide as of 2022.
  • Emails sent to business contacts typically have a 24% open rate.
  • Business emails typically have a click-through rate (CTR) of roughly 3%.
  • The open rates of emails with customized subject lines might rise by 50%.
  • Commercial emails have an average 45% open rate and an average 18% click-through rate.
  • Emails are often sent at their finest midweek and mid-morning.
  • An average of $1 invested in email marketing yields a $38 return on investment.
  • Emoticons in title tags can boost open rates by as much as 45%.
  • 58% of all income is generated via segmented and targeted emails.

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Since digital marketing nowadays is growing, so should our marketing knowledge. Gaining information to promote your cause is essential regardless of your marketing aims. For businesses of all sizes, 2022  has been the year of content-based marketing.

Digital marketing is expanding as a result of several causes, including the surge in the usage of e-commerce, the rising usage of mobile devices, and the transition to digital channels for consumer involvement.

It’s crucial to remember that the growth pace of digital marketing varies based on a number of variables, including the country’s level of digitalization, governmental policies, cultural variations, and more.

In 2024, digital marketing will be a critical component of your total marketing plan. It’s an excellent tool for identifying, growing, and recognizing your audience when utilized correctly. This audience will eventually turn into your customers!

So, have you decided to pursue a career in Digital Marketing? Get yourself enrolled in our Digital Marketing Course.


From social media to SEO, digital marketing grows to have an influence on billions of people. And, with more modern tools and improvements in best practices, digital marketing solutions will continue to encourage firms to increase their market competitiveness. That is the beauty of this area. It is about adjusting and implementing customized marketing techniques to keep your internet presence going.

Hope this blog helped you in increasing your knowledge of Digital Marketing statistics.

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About the Author

Content Team Lead- Digital Marketing

As a professional Content Team Lead in Digital Marketing, Shailesh Bhagat brings over 8 years of dynamic experience in the Edtech sector. With 5 years of team leadership and 2 years of specialized SEO expertise, he excels at executing comprehensive Digital Marketing strategies. A proven track record showcases Shailesh’s adeptness at managing diverse content teams.