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10 Social Media Marketing Tools - You Need in 2024

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Almost every type of business is now using social media. It is not required for all types of businesses, but it can be a fantastic tool.

Managing your social media and networks can be difficult. Any digital marketing course can’t help you with social media because it is more of a practice game. We’ll go over the must-have social media tools for 2023 in this guide to ensure you have both social media marketing tools to convert and a way to manage and plan your social media schedule.

Are you creating content for your business to attract your target audience? Learn about Content Marketing from our blog.

Before tracking down these Tools let’s quickly peep into the topics to be scrutinized:


Before we get into the era of social media and its tools, watch this YouTube video to learn everything you need to know about Digital Marketing.

What is Social Media Marketing?

Using social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic is known as social media marketing.

Having a good Content Marketing strategy and posting high-quality content to your social media profiles, listening to and engaging with your followers, analyzing your results, and running social media advertisements are all part of it.

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Social Media Marketing’s Five Fundamental Elements

Fundamental Elements of Social Media Marketing

The five fundamental pillars of social media are mentioned below:

  • Strategy
  • Preparation and publication
  • Participation and listening
  • Analytics and Reporting
  • Advertising

If one wants to get to the top of the industry, one should follow these steps and analyze every strategy to excel in Digital Marketing.

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Top 10 Social Media Marketing Tools

Social Media Marketing Tools

1. OutGrow

Interactive and immersive content is the future of Social Media.

If you want to increase audience engagement, we believe that interactive content is essential. Interactive content is, in fact, twice as engaging as passive content.

There are various social media marketing types that you can use to grow your businesses and this tool is definitely going to help you match your KPI goals.

You can create interactive quizzes, calculators, polls, e-commerce recommendation quizzes, and chatbots with Outgrow. There are two kinds of quizzes: outcome quizzes and graded quizzes. Graded Quizzes are similar to surprise tests in school, but much more fun! It engages your audience and boosts your lead generation efforts.

2. Bit.ly

Isn’t Bit.ly just a URL shortening service? Not. Bit.ly offers some extremely useful insights that can assist you in understanding how social media is working (or not working) for your business.

Bit.ly enables you to track the actions of people who click on your links. When did they first meet? How long did they browse your website? How many leads did each post bring you?

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3. Sendible

Sendible is a social media management tool designed for businesses with multiple clients. In addition to the majority of features offered by social media management tools, Sendible allows you to personalize your dashboard to attract new customers.

4. Audiense

Audiense is a social intelligence tool for discovering and segmenting new target audiences. Most importantly, it enables you to gain a better understanding of your audience by revealing how they operate. Audiense will then use tracking and reporting to help you improve audience engagement. Think of it as a tool for building customer relationships.

5. Canva

Canva is a fantastic tool for creating visually appealing content. In addition to custom graphics and image editing, the app allows you to generate GIFs and short animated clips, which are suitable for posting on Instagram or any other social network.

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Canva offers a free version with a plethora of free graphics that you can use on your website. It can be a powerful tool when combined with other social media tools to ensure your graphics always look professional.

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6. Crowdfire

Crowdfire has been constantly adding new features over the years. It not only allows you to schedule content, but it also allows you to handle your Twitter account and suggests articles to share.

Crowdfire is different from most social media management tools because it enables you to link your blogs, YouTube channels, and online stores and will automatically create social media posts for every update on your sites.

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7. Sprinklr

Sprinklr’s corporation technology platform for connecting and serving customers across any channel of the spectrum includes social engagement. It enables enterprise teams to effectively collaborate while also reaching, listening to, and engaging their customers across over 25 social channels.

8. Brandwatch

Brandwatch’s social media management tool brings everything together a social media marketer requires in one place: social media management, engagement, predictive analysis, customer interaction management, and a DIY landing page builder.

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9. Tailwind

Tailwind is a Pinterest and Instagram content creation tool. It can be used in accordance with Pinterest to bulk upload and schedule posts, as well as pin to multiple boards at once. It comes with a drag-and-drop calendar that makes scheduling content simpler than ever.

10. Khoros

Khoros  (formerly Spredfast) is social media software that is used to manage all aspects of a company’s social media presence by some of the world’s largest corporations.

Now you know What Social Media Marketing is, and its pillars, it’s time to know why is social media creating such a buzz in the market, and why it becomes so important for organizations to know about the tools to enhance their ranking in the market.

So, The question which arises is:

Also Check out the types of Digital Marketing Tools!

Is Social Media Marketing That Important?

Absolutely! It has been one of the most cost-effective online marketing strategies for ages. Social media allows you to increase your visibility and brand awareness without having to pay for it.

Without some essential marketing tools, you simply cannot dominate social media. This is where good social media tools come into the picture.

Good social media tools not only help you discover new content to share but help you to schedule posts at the best times and track the success of your campaigns. They also provide actionable insights that can be used to improve your social presence

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Social media marketing is no longer a kid’s candy.

It has become a never-ending battle amongst organizations today to decide which tools to use and to excel from the rest by creating the best social media strategy.

It is easier said than done; just imagine the hassle the companies have to face in this bullfight; how do they keep track of social media marketing tasks done by them and their competitors, analyzing and reporting the content creation and publication is hectic, moreover the target audience and the type of content one posts vary from one company to the other.

So, how does one gets out of this mess?

Well, fortunately, we will be discussing some of the excellent social media marketing tools available in the market to streamline workflows, which will eventually help you get the answer to this question.

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Social media management tools vary in size and configurations, and which one is ideal for you varies depending on your social media goals and needs. I hope we have listed at least one tool that you might find useful. We tried that this list, scratches the exterior of the social media management tool ecosystem, to give you a gist about what can these tools perform.

If you have any questions to ask, please do drop your queries at our Digital Marketing Community Page!

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About the Author

Content Team Lead- Digital Marketing

As a professional Content Team Lead in Digital Marketing, Shailesh Bhagat brings over 8 years of dynamic experience in the Edtech sector. With 5 years of team leadership and 2 years of specialized SEO expertise, he excels at executing comprehensive Digital Marketing strategies. A proven track record showcases Shailesh’s adeptness at managing diverse content teams.