Technical SEO is the practice of enhancing a website’s technical capabilities to raise the ranking of its pages.
Technical optimization is based on the ideas of speeding up, making a website easier to crawl, and making a website more understandable to search engines.
Technical SEO is a branch of on-page SEO that focuses on enhancing certain website elements to raise search engine rankings. The opposite of on-page SEO is off-page SEO, which focuses on expanding a website’s exposure through other channels.
In this post we will be discussing the following aspects of Technical SEO:
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Importance of Technical SEO
Many website owners understand the value of on-page SEO and a good Content Marketing strategy, but often ignore technical SEO because it appears “complex.” However, technical SEO is required since it helps search engines to crawl your site and rank it first in search results.
All of the elements that make your website quick, mobile-friendly, easy to use, user-friendly, and functional are included in technical SEO. Without it, you may have an appealing site that loads slowly, isn’t usable on mobile devices, doesn’t route customers to the information they want, and glitches out when users try to contact you for purchasing your products.
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Technical SEO Checklist
Technical SEO refers to the work required to ensure that your website has specific technical elements that search engines prefer, such as a secured network, a fully responsive design, or a quick loading time.
The necessary tasks outlined below serve as a checklist for ensuring that your technical SEO is up to date.
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Use SSL
An encrypted connection is established between a web server and a browser using SSL, a security method. A website that employs SSL is simple to spot because its URL starts with’https://’ instead of ‘http://.’
In 2014, Google declared their desire for “HTTPS everywhere” and stated that secure HTTPS websites would be given preference over insecure ones in search results. =
It makes sense to safeguard the security of your website whenever possible as a result. You can achieve this by adding an SSL certificate to your website, however the majority of the best website builders now include SSL by default.
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Ensure your Site is Mobile-Friendly:
Any device can navigate and read a website that has been designed with responsiveness.
An adaptable website is a highly crucial ranking indication for Google’s algorithms. Additionally, having an adaptable website is now more essential than ever because of Google’s “mobile first” strategy to index information.
Therefore, it makes perfect sense to confirm that your website is 100 % responsive and presents for consumers on mobile, tablets, and desktop in the best possible manner.
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Fix Duplicate Content Issue:
Duplicate content can be used to influence search results or increase traffic while also confusing visitors and search engine algorithms.
Search engines hate it as a result, and Google and Bing advise webmasters to address any duplicate content issues they find.
Problems with duplicate content can be fixed by:
- avoiding having your CMS publish the same page or article several times
- To let search engines know where to find the main version of your information, use the canonical link element.
Google Search Console and Bing Webmaster Tools are free tools from Google and Microsoft, respectively, that allow you to submit your website for indexing to their search engines.
When you’re ready to publish your website, upload its XML sitemap to Google Search Console and Webmaster Tools so that they may crawl it and begin to display results from it in search results.
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Benefits of Technical SEO
Let’s discuss some key elements of technical SEO and why they are important:
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It Helps in Achieving Better Rankings
By raising your website’s ranking for specific search terms, technical SEO enables you to drive more traffic to your landing pages. With a clear website structure, Google can index and show content efficiently, supporting and enhancing your organic results.
Google strongly supports increasing page speed. By making sure that online pages load quickly, those web pages will be preferred significantly more than rival sites that have not handled page speed as a key ranking factor. Overall, technical SEO may assist you in identifying and removing any barriers that prevent consumers from navigating the site, enhancing CRO results.
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Improves Page Speed
Technical SEO is crucial for enhancing page speed, which Google views as a key ranking factor. A website that loads quickly will most likely rank higher in searches, whereas one that takes longer to load will just increase bounce rates and provide fewer conversions.
You may speed up the loading of your website by doing a few things. Using multiple CSS style sheets, limited HTTP queries, and quick hosting are all necessary for this. Make every attempt to reduce the size of your image files and compress your web pages by removing unnecessary spaces, line breaks, and indentations from your HTML, CSS, and JavaScript.
Helps Eliminate Duplicate Content
The best way to remove identical material from URLs is through canonicalization. This is the procedure for choosing a preferred URL when there are several URL alternatives for a single page. Utilizing redundant content should be avoided. By doing routine technological checks, we can lower the likelihood of the same content.
The search engine will penalize your website if it has the same material on numerous pages. Use heading tags, titles, and meta descriptions to set one page apart from another to avoid repetition.
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You can Set Up Structured Data
Every website needs structured data to function properly, especially in terms of efficiency.
Structured data markup, to put it simply, is the coding you add to your website to assist search engines in understanding the content. Search engines may better index your website and deliver more pertinent results with the use of this information.
Additionally, “rich snippets” provided by structured data, such as the addition of star ratings to reviews, enhance search results. Since they are more visually pleasing and immediately highlight important information for searchers, these better results can raise CTR and bring more people to your site.
It’s worthwhile to make the effort to incorporate structured data in your website because search engines frequently give websites with higher CTRs a higher ranking.
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Helps Locate Website Structure Issues
Another important factor is internal links that lead to deep pages.
Your website’s pages should ideally just be three clicks away. You must focus on flattening your website’s structure if this is the case.
It’s as simple as the fact that a page’s visibility to users and search engines decreases as it gets deeper. The section of your site audit report that highlights concerns will indicate pages that require more than three clicks to access.
Additionally, validating your XML sitemaps is essential. A file called an XML Sitemap contains a list of each page and content on your website.
It includes the names as well as the dates of both the most recent update and the release. When crawling a website, search engines could follow the instructions in the XML sitemap.
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How to conduct a Technical SEO Audit
A technical SEO audit is a procedure that is used to examine the technical aspects of a website’s SEO. In general, it examines the health of a website and identifies flaws that need to be corrected.
The following technical SEO audit can help a website improve its user experience and rank higher on Google search engine results pages.
Begin with a Crawl
Begin by crawling your website with tools such as SEMrush, DeepCrawl, or Spyfu. It helps in the detection of mistakes such as poor photos, incorrect keywords, page title issues, and broken links. Crawlers also help in identifying indexation constraints, duplicate content, unlinked pages, and other issues.
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Create a Sitemap
A sitemap is essential for discovering new pages and understanding the website’s structure. Sitemaps that are clean, simple, and up to date should be registered in Google Search Console.
Inspect your Website Browsability Versions
Check that just one of your website’s versions may be browseable.
Conduct On-Page SEO Checks
Google’s ranking factors include page titles and title tags, Meta descriptions, and keywords.
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Manage Links and Test Site Speed
Examine your website’s internal and external links for a logical hierarchy. If your website takes more than 5 seconds to load, the chances of a visitor leaving increase by 90%. As a result, it is necessary to compare your website’s speed and performance to those of competitors.
Check for HTTPS Content
“70% of the first-page Google search results are HTTPS.” In the technical SEO audit, look for common HTTPS issues like mixed content, links, redirects, and canonicals.
Leverage Analytics to Compare Site Metrics
The analytics service is used to provide real-time statistic data. Google Analytics may be used to evaluate your bounce rate and compare metrics with MozBar.
Backlinks are important for your website’s success. Backlink audits assist you in identifying locations for high-value links, checking the number of backlinks of competitors, and researching competitive keywords.
Re-Crawl the Website
If the flaws detected in the technical SEO audit are resolved, Google will re-crawl the website.
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Conclusion
Technical SEO is important to the success of any SEO plan. Internal linking and website loading must be flawless to achieve a technically optimal website. The technical parameters should be tested often for errors and misconceptions so that they can be identified and corrected as soon as possible.
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