• Articles
  • Interview Questions

What is Marketing Management?

What is Marketing Management?

Marketing management is similar to a magician’s trick that turns ordinary stuff into something captivating. In this blog, we will discuss what marketing management is, its importance, features, types, and much more.

Table of Contents

Watch the video below to understand marketing in depth

Introduction to Marketing Management

Marketing management is all about developing smart plans and actions to promote a business. It is like fitting puzzle pieces together; the management creates strategies and does things that match up with the bigger goals of the company. 

Market management states that you should understand what consumers need. It’s like being a detective to figure out what’s missing and what’s not. This includes competitor analysis and the identification of client preferences.  

There are four main things that determine the marketing factor, and we call them the “Four Ps.” They are listed below:

Marketing Factors in Marketing Management
  • Product: Your product should meet people’s desires and be available either in store or online for purchase.
  • Price: Price simply refers to how much you’re going to charge for your product. It should be fair and make sense for both you and the customer.
  • Place: Pick a place where buyers can purchase your product. Make sure it is easy for buyers to locate and buy your product.
  • Promotion: It basically means advertising your product. This could be through ads, social media, or other creative ways.

Discover the Top 10 Case Studies on Marketing Management from our blog!

Importance and Objectives of Marketing Management

Marketing management is important as it helps businesses stay competitive in the market. Marketing management principles also assist in implementing strategies to increase profits and lower costs for products. Marketing management has become the main source of transfer and exchange of goods. 

Let us closely take a look at its importance and objectives:

  • Finding the Right Customers
    Marketing campaigns help us identify exactly who will respond best to our product through research and careful observation of potential buyers. Doing this enables us to better serve the target group with products and experiences designed specifically to their liking.
  • Discovering New Chances
    While doing our research and creating our plans, we often come up with new opportunities that could make our business even better. This can be especially important when running online stores, where it can be hard to know exactly what competitors are up to. Knowledge of digital marketing helps provide the information and intelligence needed for the growth of any given enterprise.
  • Making Smarter Choices
    Our current campaign not only increases customer outreach, but it can also provide insight into what to do next. By reviewing what worked well in previous projects, we can set prices, create strategies, and devise ways to distribute our merchandise more widely.
  • Finding New Customers
    It can be exciting when businesses find more customers! Through campaigns, we reach out and connect with those who might want to purchase from us; giving them opportunities to learn about us while purchasing items helps the business expand even more.
  • Creating Jobs
    As we create solutions to sell our products, such as finding storage locations for them and marketing techniques for selling them directly to customers, we also open up job opportunities across a range of fields of work.

Features of Marketing Management

Some of the top features of marketing management are listed below:

  • Facilitates exchanges that are successful between sellers and buyers
  • Helps understand and satisfy the needs of customers
  • Helps to achieve the goals
  • Helps create an entire market offering a product or service

Types of Marketing Management

There are multiple types of marketing management. Some of them are listed below:

Types of Marketing Management

Content Marketing

Content marketing is a smart way to get people interested in your stuff. It means sharing useful info about your products or brand online. You can do this through things like blogs, social media posts, guides, and videos. The goal is to give customers the info they need to decide whether to buy from you.

Social Media Marketing

Think of social media marketing as a way to chat with your customers online. It’s also a budget-friendly way to get more people excited about what you offer. There are different social media platforms, like Facebook, Instagram, and LinkedIn, and each can help in different ways.

Influencer Marketing

Influencer marketing is when people with lots of fans talk about your stuff. They’ve already built trust with their followers, so when they recommend your products, it can help your business grow.

Search Engine Marketing (SEM)

SEM is like waving a flag to show up on search engines like Google. There are two main ways:

  • SEO: This is like giving your website a boost so it shows up higher in search results.
  • PPC Advertising: This makes your website show up at the top of search results, but you pay a bit each time someone clicks on your link.

Email Marketing

Email marketing involves sending helpful emails to people who want to hear from you. It’s a great way to let them know about new stuff or remind them of things they might like. Businesses use it to sell more and guide customers through their shopping journey.

Public Relations (PR)

PR is like making friends with the media to show off your business. It helps build a good image and reputation for your company. It’s about getting your name out there and showing that you know your stuff.

Print Marketing

Print marketing advertises your brand in things like magazines, brochures, and billboards. It’s like spreading the word on paper. You can target specific groups of people or go big and reach lots of folks.

Direct Mail

Direct mail sends paper stuff straight to people’s mailboxes. It’s like sending emails, but on paper. People might read it if it’s interesting enough.

Television and Radio

TV and radio ads are like the commercials you see or hear. They can be pricey, but they can get lots of attention for your business if done right.

Check out the Digital marketing tutorial to know everything about marketing!

What Do Marketing Managers Do? 

A marketing manager is someone who manages the entire lifecycle of marketing. The role of a marketing manager begins with planning and executing the campaign, then analyzing the results and monitoring the budget.

Depending on the size of the company, there may be one marketing director for all departments or one specific segment, like social marketing via media and mail marketing, outdoor marketing, etc.

There are many marketing manager responsibilities, such as the following:

  • Development of strategies and the planning of campaigns that will boost the company’s image and generate real online traffic (both on and off the internet)
  • Implementation of marketing campaigns, from concept to final analysis and refinement
  • Create relevant and interesting content for your blog, website, social media, and any other channels for content marketing that the business may use
  • Establishing lasting relationships and collaborations with key players, such as vendors, advertising agencies, and creative artists, based on the requirements

Marketing Management Process

These steps guide our marketing strategies and ensure that they will result in success.

Marketing Management Process

Step 1: Establishing Clear Goals: In order to begin, we must establish the goals of our marketing. These goals should align with our overall goals as a business. This allows us to search for new opportunities that match our goals.
Step 2: Looking for Opportunities: Now, we look at various opportunities to develop. We examine our strengths and what we can improve on. We also keep an eye on developments outside of our company that could be beneficial to us.
Step 3: Identifying the Right People: We’ve got to identify the market and determine who might be interested in our products. We take a look at various groups of people to determine which ones are most suitable for what we have to offer.
Step 4: Creating Awesome Plans: This step is similar to creating an outline for a game plan. We determine what products to provide, the price we’ll charge, where to market them, and how to inform customers about them.
Step 5: Implementing Our Plans: This is the fun part! We implement our plans. We create our products, set the price, and then begin to get the word out with advertisements, sales promotions, and much more.
Step 6: Maintaining Things on the Right Track: When we’re moving forward, it is important to keep an eye on the situation. We ensure that everything runs as planned and then determine whether we require any adjustments. If something isn’t working, we figure out the reason for it and solve the issue.

Become a certified manager, enroll in our General Management Course!

Marketing Management Tools and Techniques

Marketing management tools and techniques can be classified into various categories. Some of them are as follows:

  • Project and task management
  • Analytics and SEO
  • Customer acquisition
  • Marketing automation
  • Customer feedback 

Let us discuss each one of them:

  • Project and Task Management
Tool NameDetails
BufferPlan, collaborate, and then publish content on Instagram, Facebook, Twitter, Pinterest, and LinkedIn, all from a simple dashboard.
AsanaKeep team discussions and work in one place instead of going through emails.
HootsuiteFind, schedule, manage, and analyze social media-related content.
TrelloUse lists, boards, and cards to organize and prioritize projects that are light in weight.
GrammarlyEnhance your writing by using artificial intelligence and natural processing of language to ensure that your documents, messages, and posts are more clear, error-free, and efficient.
  • Analytics and SEO
Tool NameDetails
Google AnalyticsThis tool is the most-used free analytics service. Find out the source of your traffic and what your visitors are doing on your site.
SEMrushMonitor SEO, PPC, content social media, and competitive research using this visibility management system.

Adobe Analytics
Utilize real-time analytics and precise segmentation to identify high-value audiences and provide customer insight to improve your company’s performance.
DomoCreate a real-time dashboard that allows you to assess the impact of marketing by linking marketing data to finance, sales, and other departments.
BrightEdgeAnalyze the engagement of digital content across all channels of digital media, including social, search, and mobile.
  • Customer Acquisition
Tool NameDetails
CrispIt is a customer messaging platform that allows you to target customers by sending relevant emails and app messages.
IntercomFind out who’s using your site or product and personalize your communication with them using specific content or emails.
UnbounceDesign and create your landing page without having to hire a developer.
InstapageTransform click-on ads into leads by creating custom post-click landing pages suitable for every campaign you run.
LeadpagesCreate landing pages and make use of the suite of tools for lead generation.

What are Marketing Management Strategies?

Marketing strategies are approaches to reaching the goals of a business by knowing the requirements of its customers and gaining an unbeatable advantage in competition. It covers everything, from determining who your consumers are to deciding on the methods you use to reach them.

The ideal marketing strategy should be able to define the following elements for your business:

  • Target audience
  • Marketing content
  • USP
  • Brand message

What are Examples of Marketing Management?

Some of the real-life examples of marketing management are listed below:

  • Coffee Shop Boost
    If you own a cozy coffee shop and want more customers, try making weekends busier. Give regulars free drinks and let people know on social media. You’ll see more folks coming in and your shop making more money.
  • Cool Workout Clothes
    If you run a fitness clothing company and want more buyers, team up with popular fitness people on social media. When they wear your clothes, there is a possibility that people will notice, like them, and eventually buy from you.
  • Super Tech Gadget
    If your company makes a new gadget but not many people buy it, try making it better for the environment. Tell people how it helps the Earth. More folks will buy it because it’s good for nature. That’s how marketing can make things really popular.

Also, check out our blog on the Scope of Marketing Management!

Career in Marketing Management

Marketing specialists are in high demand. Their skill set allows them to address complex marketing problems, develop sales strategies, and come up with creative approaches. Let’s look at the different marketing management careers available.

  • Marketing manager
  • Media planner
  • Consumer behavior analysts
  • Product/brand manager
  • Social media manager
  • Marketing research analyst
  • Sales manager
  • Public relations specialist
  • Meeting/event planner
  • Customer service representative
  • Marketing analysts
  • Marketing Coordinator
  • Advertising manager
  • Promotions manager


Now you know that marketing management is like a behind-the-scenes magician who makes the products that are so tempting for you. The field of marketing management is booming, which makes it the ideal time to make a career in this field.

In case of any doubts, drop your queries at Intellipaat Community!


What is distribution in marketing management? 

Distribution is the process of getting products or services to the customers who want them. It is an important part of marketing management because it can affect a company’s sales and market share.

What is market segmentation in marketing management? 

Market segmentation is the method of breaking up markets into smaller segments of consumers who have similar needs and desires. It is a vital aspect of marketing management since it helps companies target their marketing strategies more efficiently.

What are the key functions of marketing management?

Marketing managers take on responsibilities like conducting market research, innovating products, establishing competitive and profitable pricing, designing campaigns, and strategizing effective market approaches.

What are the challenges of marketing management?

Marketing management encounters challenges such as adapting to ever-changing market trends and achieving a balance between data-driven insights and decision-making.

How can I become a marketing manager?

To become a marketing manager, there are a few routes you can take. One way is by earning a master’s degree in marketing. You can also gain experience in marketing by working in marketing roles or volunteering for organizations focused on marketing. You can consider getting certified in various marketing areas, which demonstrates your expertise and skills.

What are the different types of pricing strategies? 

There are many different types of pricing strategies, including cost-plus pricing, competitive pricing, and value-based pricing. Cost-plus pricing is based on the cost of producing a product or service, plus a profit margin. Competitive pricing is based on the prices of similar products or services in the market. Value-based pricing is based on the perceived value of a product or service to the customer.

Course Schedule

Name Date Details
Data Analytics Courses 01 Jun 2024(Sat-Sun) Weekend Batch
View Details
Data Analytics Courses 08 Jun 2024(Sat-Sun) Weekend Batch
View Details
Data Analytics Courses 15 Jun 2024(Sat-Sun) Weekend Batch
View Details