Google and YouTube employ the same basics in their algorithms for ranking websites and videos. The emphasis is on giving the user the greatest possible experience, and YouTube video search results are now merged with Google search results to make it easier for users to search.
In this blog, we will be talking about various simple practices that can highly impact your YouTube SEO:
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YouTube SEO strategy
Search Engine Optimization (SEO) is the ever-changing technique of designing web content to rank high in search engine results pages (SERPs). Because search is frequently the gatekeeper to your content, optimizing it for search is crucial for attracting traffic and growing audience.
Unlike Google, which ranks websites based on backlinks and other criteria, YouTube SEO entails optimizing your channel, playlists, metadata, descriptions, and videos. You can optimize your videos for search both within and outside of YouTube.
You may be familiar with the fundamentals of YouTube video SEO, such as putting keywords in titles, meta descriptions, and tags. However, there is more one can do for YouTube SEO by making videos more accessible. Because search engine bots cannot view videos, they must rely on accompanying text data to correctly index them. Harnessing the power of your video’s text in the form of transcripts, closed captions, and subtitles is an important component of a YouTube SEO strategy, as it may significantly improve user experience, engagement, watch time, viewership, and SEO.
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How does YouTube SEO work?
YouTube uses the same search algorithms as Google and aims to provide the finest search experience to users.
When a user types a search phrase into YouTube, the platform’s robots scour all channels and videos to provide the most relevant results to the user in order of relevancy.
And, to determine which results are ideal for each individual, the algorithm takes numerous aspects into account.
Similar to Google, user search and browsing history are important factors in designing the results page. However, individuals who upload videos on YouTube should be aware that the algorithm includes channel interaction and optimization parameters to rank the results.
For example, a video that correctly fills out the title, tags, and description fields tend to rank higher than one that does not.
A YouTube channel that receives a lot of comments and likes positions itself better than one that does not.
Why does this actually happen? Because the platform knows that these videos deliver a more valuable experience to the user.
That is also what Google’s algorithm understands. Because the search engine and YouTube are owned by the same corporation, the platforms are linked.
Whenever anyone searches on Google, the search engine also displays a carousel of video, both from YouTube and other platforms, that is more relevant to that search.
As a result, the SEO improvements you do for YouTube apply not only to the platform’s search but also to compete for that spot in Google search.
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YouTube SEO Tips
YouTube SEO isn’t a very easy process. Even if you follow all of the criteria, the platform’s fairly complicated algorithm will determine which results display to the user.
It uses a variety of criteria, rules, and algorithms to establish the ranking, including characteristics unrelated to your actions, such as user navigation.
However, the more points you acquire with the YouTube search algorithm, the better your chances of reaching the top rankings.
So, let’s look at some YouTube strategies for optimizing your channel and videos in user search results.
Pick your keywords wisely
Before you can improve YouTube SEO, you must first choose the appropriate term or phrase for your video. Keywords frequently occur in video titles and metadata, when spoken in audio, and also in captions and transcripts.
You’ll need to conduct keyword research to figure out what phrases and keywords users use when searching. Using YouTube’s Search Suggest to pick a keyword for your video is a method you can use. Enter a relevant word or phrase in the search bar to see what YouTube suggests.
To test if you have a decent keyword, search it on YouTube and watch how many “About results” it creates. To stand out from the crowd, look for keyword variations having high search traffic but low competition.
Use keywords in your video title
The first step is to understand your audience’s search intent. The most common search categories are informational, commercial, navigational, and transactional. So, matching what your video is about with the goal of your consumer will be crucial for making your video prominent in search results.
Secondly, ensure that you know WHY you want to make a YouTube video and who your primary audience is. For example, if you want to highlight a product review, include the product name in the title and description of the video. It may appear to be an easy step, but many YouTube channels overlook it, resulting in their videos ranking low in Google and YouTube search results.
Below is an illustration of how competitive the term ‘iPhone reviews’ is. This is a term that someone may look up when researching a product. These videos are sourced not only from YouTube but also from other sites and blogs throughout the internet.
Include the keyword in your video file
Although it is quite simple, YouTube may utilize this as one of the ranking elements when displaying your video in search results. If the target keyword appears in the file name you are uploading, your video has a significantly better chance of being ranked—and gaining more search volume.
When you add a new video, you may see the filename.
YouTube uses this to ensure that the video is relevant, so make sure your file name is updated before uploading!
Optimize your YouTube video description
Having a great optimized video description is one of the key ranking elements for YouTube SEO. YouTube will review the video if you change or update any YouTube video element, including video descriptions, subtitles, closed captions, and video thumbnails.
It is recommended by YouTube that your most important keywords should be included in the first couple of sentences of the video description, also make sure that the description should not be more than 200 words. In short–make your video description short and meaningful.
Use video hashtags
Hashtags (#) are now widely used on social media to help users find relevant content across several platforms. You may use hashtags in the descriptions and names of your YouTube videos to help viewers find them when they search for a specific hashtag.
Tags, in particular, help to boost search by making relevant trends more visible
When you use a hashtag in the video description, it appears above the title and is hyperlinked.
It’s also important to keep in mind where you put video hashtags. When you include a hashtag in the video title, hashtags from the description will not be displayed next to the video title.
Select a video category
When searching for a specific video with advanced options, users can choose to display videos from specific categories. When submitting your video, make sure to contextualize it with categories so that it can be searched easily by a user.
YouTube offers a wide range of categories list, so you should be able to choose one that suits your video.
Customize your thumbnail image
Thumbnails can benefit or hamper your YouTube videos. They are the first thing that people notice when looking at YouTube search results. A great thumbnail can result in more watch time, which can have a significant impact on YouTube ranking. Create something that catches people’s attention and stands out from the crowd for your video to get recognized.
A custom thumbnail is one of the ways of improving results, showing people what is your video about and how it will benefit them is an important part of thumbnail designing.
Below is an example of a customized thumbnail:
Add subtitles and closed captions
While video subtitles are intended to communicate video conversation to viewers who do not understand the video language, closed captions are meant to convey audio to viewers who cannot hear the audio.
Subtitles and closed-caption files, like a transcript, contain the text of what is stated in the video. The file will also include timing codes for when each bit of text should be presented in the video so that it can correspond with speech or another visual element.
The other benefit of having a transcript for your video is that it can be picked up by broad search engines, just like a blog.
You can choose your file and video language on the video upload screen:
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YouTube SEO Tools
Let’s talk about some interesting YouTube SEO tools that you will need to create awesome videos, find the right keywords and hashtags, and also track the performance of your channel.
YouTube’s analytics is one of the best tools for determining whether your channel is performing or failing. You can use it to learn more about your audience and the content that gets the most audience, and you can work accordingly, which will result in more audience engagement on your channel and also increase overall views. You’ll also be able to see how your video’s view time and following are growing.
VidIQ is a browser extension that provides you with all the statistics you need to monitor your YouTube performance. You may also add other channels to compare them to your own and set up email notifications to find popular topics. There’s even a Facebook Synchronization option that enables you to instantly share your video across social media sites.
TubeBuddy is a browser add-on that provides numerous options for effectively managing your YouTube channel. It contains tools for productivity, video SEO, data and research, promotion, and bulk processing. TubeBuddy allows you to create and schedule YouTube videos, use saved answers for simple content moderation, and create end-screen templates, among other things.
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Ahrefs Keywords Explorer
Ahrefs Keywords Explorer offers one of the largest YouTube keyword databases. You can search for your phrase and get local and worldwide search volume, click percentage and click stream data to see how many people search for a particular term on YouTube each month. There are also keyword ideas reports that might provide you with some amazing keyword or topic ideas.
If you’re looking for a large-scale SEO solution that can assist you with a variety of tasks, including your YouTube SEO strategy, you should give Cyfe a shot.
It’s a complete software suite that allows you to monitor the performance of any site where you publish content, including YouTube.Cyfe allows you to quickly discover which keywords you’re doing well for and identify additional keywords to explore. It can also be used to evaluate your traffic and determine where it is coming from.
Apply Cyfe to your YouTube results first, and then to other elements of your video production routine for even better overall outcomes.
YTRank is a free application that allows you to track YouTube rankings for a specific keyword. Simply select the desired location, provide your YouTube video URL, and enter your keywords.
RapidTags is a free program that quickly generates tags for use on YouTube. For different locations, you can use a language filter. Simply type your goal keyword into the search box to get a list of tags to use on your YouTube videos.
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Importance of YouTube SEO
Search Engine Optimization, or SEO, has now become one of the most important tools for individuals who work primarily in the commercial world. It is not an exaggeration to claim that without SEO, you are almost nothing.
Let’s discuss a few reasons why SEO is important for YouTube:
- Requires Less Money and Efforts: SEO is one of the simplest and most affordable ways to grow your YouTube channel. While most marketing tactics and technologies are expensive and time-consuming, SEO does not!
- Rank Among The Best: SEO greatly assists in refining your channel so that it is capable of competing with the top creators. YouTube is a massive platform, and there’s a good probability that the topic on which you made a video has previously been used by thousands of other artists. In these situations, SEO can be beneficial. When your videos are well optimized, they will appear in the top suggestion list.
And when your videos appear in the suggestion list, you know you’re among the best creators!
- Attract more Traffic: YouTube SEO will assist you in reaching a large number of people. As previously stated, SEO will maintain you among the top-ranked channels. When you apply the SEO tool, Google will analyze your channel and optimize it to be better. In fact, because YouTube contains around one-seventh of the world’s population, growing up will be a difficult effort. So SEO comes in handy here. SEO will filter your channel and prepare it so that more and more people visit it.
- Grow Quickly: YouTube SEO can be considered as one of the best methods to consider when it comes to growing your channel. SEO is responsible for attracting traffic to your channel, hence giving you a good start. According to YouTube SEO, the channels that have good content and also are well SEO optimized will have more chances of getting displayed in top search results. So when your video reaches more people’s recommendations, the chances of them visiting your channel increase resulting in good growth of your channel.
- Helps in Marketing: Social media is currently one of the most effective marketing platforms, especially when it is a large platform like YouTube. YouTube is used by several creators as a marketing platform.
Nowadays, whenever individuals consider purchasing something, they go to YouTube to watch reviews. This is all marketing. SEO will be useful in these situations. Optimizing your videos will allow them to be listed among the top suggestions, and as more people visit, the product’s marketing will get stronger. As a result, we can safely say that YouTube SEO is one of the most effective marketing approaches.
YouTube SEO is a method of optimizing your channel by including elements such as playlists, metadata, keyword-filled descriptions, and platform-specific videos. With YouTube SEO, you can optimize your videos for success both on and off YouTube, such as through Google search. That is how you may rank higher and take the top place, boosting your video views and subscribers.
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