A good YouTube channel can pave a way to a good marketing platform that you can use to market your product, brand or service. There are billions of users on YouTube and this opens up a market with a lot of potential if tapped into correctly. And, this guide is put together to answer the question of how you can successfully grow a YouTube channel and make sure it sustains as a good marketing source.
In this ‘How to grow YouTube channel’ blog, we will be discussing the following aspects:
Also, make sure to check out this introduction to Digital Marketing video on our YouTube channel:
Grow Your YouTube Channel: A Theme for the Channel
As with any content delivery technique, it is always vital to work on a theme using which you can cater to viewers and subscribers. When you look at the top YouTube channels, it is common that they have a theme that they stick to and how they deliver it best to their respective viewer base.
Consider Intellipaat’s YouTube channel, our own, for example! We make sure to deliver the best content possible for all of the information technology-related concepts!
With this particular theme, we have successfully garnered the engagement of our viewers who love the content we put up, and at the same time, you can see this common theme helping the world out with the technologies of today clearly and concisely.
Check out our YouTube channel here: Intellipaat YouTube
Not just the theme of IT, when you look at the top channels on YouTube, you will see a variety of themes that provide solutions to problems, be it helping with cooking, driving a car, building a robot, or even watering your garden efficiently! YouTube is this one platform where you can do a lot and get a lot of value in return!
So, the most important thing when working on building a theme and working with it is keywords. There are many ways in which you can aim your theme by using the right keywords to make sure that it reaches the right audience, and the following are some of the things you have to keep in your mind:
- Using the correct keywords will ensure that your YouTube channel will get views from the people who are searching for it on YouTube, as well as from other search engines too.
- An inaccurate keyword will not add any value to the channel, and the video will be lost in the millions of videos that get uploaded on YouTube and will not reach the audience.
- Using tools like ‘Google Keyword Planner’ tool will help you with identifying the correct keywords without much effort.
- Competitive research in the respective field that you are trying to cater to will add immense value in understanding what people are looking for and how best you can serve them.
Also read: 7 Digital Marketing Mistakes You Must Avoid in 2020
Grow Your YouTube Channel: Picking the Right Thumbnail
Never thought that a thumbnail can have a large effect on your audience, did you? Let me tell you this, thumbnails you pick for your videos can straight up make or break your channel. Yes, it is that important!
Why do I say this? Think about it. There are terms such as ‘clickbait’ that you might have heard of. What this means is that you are showing something very attractive and catchy on the thumbnail of your video, but your actual video is something very different from it or inaccurate to the description of the video, be it the title or the thumbnail. This is not good. You do not want to do this as a majority of viewers on YouTube do not like clickbait videos at all.
Instead, what you should be working on is to provide a concise and catchy thumbnail through which you can attract viewers to your video, where you provide good content that is in line with the thumbnail.
You can use the following as a foundation to create a good thumbnail for your content:
- Make an aesthetically pleasing thumbnail that will attract the attention of your target audience
- Create a thumbnail that best describes what the video is about
- Keep the thumbnail catchy so that the viewers are excited to click on it
Besides thumbnails, which incite a lot of interest among viewers, one more tip for attracting them is asking a question in the title. Because, with YouTube, there are millions of users typing in their questions, and if your video aligns well with that, they would most likely click on it and check it out.
Thumbnails are very important, yes! Nonetheless, it is equally important that you work on content delivery, story-building, and producing good quality content.
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Grow Your YouTube Channel: Consistency Is Key
One thing that viewers on YouTube like for sure is a channel that provides good information and delivers it to them in a consistent manner. Time and again, it has been seen with multiple channels on YouTube that consistency plays an extremely important role in gaining interest and interaction from the viewers.
Not only this, if you show good consistency in providing quality content promptly, then this will give your viewers a solid reason to subscribe to your channel and be a part of your brand.
Think about it. It would not make sense for viewers to subscribe to your channel if you are not going to put out more videos, right?
The trick to maintaining consistency while creating and running a YouTube channel successfully is to make sure that you plan ahead for the next couple of weeks and keep the content ready in the pipeline. This way, you will not have to keep your subscribers waiting for the content, and you can publish the videos directly from the pipeline you have created.
Youtube Analytics: We can talk about this for hours together, and we would’ve only scratched the surface. With YouTube, you have access to a lot of metrics that you can use to measure the performance of your YouTube channel and understand what needs to be worked on and more.
Following are some of these metrics that you can track actively:
- Number of comments
- Shared links
- Subscriber increase or decrease
- Watch time on each video
- Location of viewers
- Your top-performing video subscriber count
- Number of likes and dislikes
And more! Again, the power of YouTube Analytics can be used to not only track your consistency but also monitor viewer behavior, which you can use to develop the channel better.
One thing that is concrete with YouTube is that the more you engage with your audience, the faster you will gain traction, and this leads to a structured monetary pipeline or a marketing platform for a product or a service as well.
Grow Your YouTube Channel: Working with Collaborators
YouTube is a media that caters to billions of viewers across the globe. When it comes to growing your YouTube channel in a structured and rapid manner, you need to look forward to collaborations with other YouTube channels as well.
This can be done by reaching out to people who do similar things as you, or your brand, and by cross-promoting each other. This way, both of your channels can get more views and engagements, which is a win-win for both the parties involved.
Grow Your YouTube Channel: Channel Promotion
It should come as no surprise to you that YouTube is an amazing platform for marketing your product, service, or your brand. Using this, you can drive a lot of business and monetary benefits if that is the ultimate goal of your channel. You have to understand how to promote YouTube channel effectively as well.
An important thing that will help a YouTube channel immensely is promoting it across other media as well. Be it Instagram, Facebook, or even email lists, if your viewers know that you’ve published a video, they would definitely be interested in checking them out.
Not only this. You can also tease your viewers with the upcoming content to keep them on their toes and excited about the release. This has been used a lot by various leading channels and has drawn immense benefits to them.
However, you do have to remember one important thing: No amount of marketing can help if the content is not good. Working on creating amazing content and then marketing it will add value to help you grow your channel. As you can tell, these go hand in hand when the development of the channel is concerned.
A key part of YouTube growth, as I just mentioned, is to promote your videos on other media. With this, what happens is that the videos you promote can get a large number of views in the first few days of publishing, but later, they might not get a lot of views. This happens because of many reasons, and the most important among them is that your video might not be engaging as such.
Next up on how to promote youtube channel as effectively as you can, let us see the usage of a very popular Digital Marketing concept.
Grow Your YouTube Channel: Making Use of SEO
How to promote youtube videos, you ask? SEO can be one answer to that. When you hear about SEO, I am quite sure that you are wondering about getting your website, or even a blog, to rank. Well, let me tell you that SEO plays a vital role in the growth of your YouTube channel as well.
Sometimes, it is very easy to forget working on the SEO aspect of things when working on YouTube. This creates a problem wherein, even if you create the most amazing content out there, your video might not rank high enough and reach people.
Because, when you think about it, people search for videos, and they might check out the first 10 videos, but not more than that. If your video is not ranking here, then it is as good as them not seeing it at all.
When talking about the SEO methods that will help you build and market your YouTube channel, you can use the following points as a guideline, to begin with:
- Use a title that is of the correct length. A long title might not attract viewers
- Keep the title very catchy and focus it on the keyword at hand
- Include a good description that best describes the content of the video
- Use internal-external links that can add more value to the content
How to promote youtube channel with the help of your viewers directly, you ask? Read on.
Grow Your YouTube Channel: Engagement with Viewers
The most important thing that you have to think about is that YouTube is one of the biggest social media platforms of the day. The ‘social’ aspect of it plays a key role: YouTube is not just a give-and-take platform where you can cater to viewers as a whole, but it is social media, which calls for a good amount of social interaction too.
With a good YouTube channel, it should come as no surprise that you will be getting a lot of comments and subscribers. Interacting with them, replying to their queries, or just thanking them for watching your content can go a long way in helping your channel grow rapidly.
Since this is a two-way interaction between viewers and the YouTube channels, it will always benefit immensely if you, as a channel provider, can ask your audience about what they want to see in the upcoming videos. This way, your audience can feel that you are catering to them completely and that you keep their opinion in high regard.
Take in suggestions; provide content for the same, and use the feedback you get from the viewers to work on the upcoming content. This, even though it sounds very simple, is one of the things that can add a LOT of value to the channel and its growth.
How to make youtube channel popular? Well with the above insights I am sure you have a better picture about it now.
Are you a smart business owner? Then read about the Importance of Digital Marketing for Business.
In this decade, it is crucial that you understand how to grow YouTube channel effectively. Lot of YouTube channel tips you can note down and use from this guide and launch your campaign effectively.
YouTube is a very powerful platform that can launch your brand, product, or service and drive you a lot of business in no time if you do it right. With this post I hope you got clear answers to the following questions and more:
- How to promote YouTube videos?
- How to make YouTube channel popular?
- How to grow a YouTube channel fast?
Think about the other big social media platforms out there, be it Facebook or Instagram or Pinterest. Lots of potential and when you think about using them hand-in-hand, then the benefits are even higher. Did you know that YouTube gets around 40 million active users every day? Now, think about the impact you can have on this audience across the globe.
At the end of it, if you have put in a considerable amount of effort in growing your YouTube channel and have not been sure about the growth, I would suggest you look into professional certification programs that can help you upskill on a variety of skills, and further, by leveraging this, you will be able to run a successful YouTube campaign and more.
If you are willing to become an expert in the field of Digital Marketing, check out Intellipaat’s SEO Certification. Through this certification program, you can work on becoming proficient and an expert in a variety of domains in the vast world of Digital Marketing.