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What is SMO in Digital Marketing?

We are all aware of the current social media boom in every sector. It is well noted that Social media is like a two-edged sword, capable of both destruction and salvation. There are always certain tactics and recommendations to prevent yourself from falling on the wrong side of the sword. Organizations use SMO for the same purpose. Curious to know how SMO helps? Let’s get into it.

SMO is the use of social media platforms to increase a company’s or organization’s online visibility.

It may raise awareness of new products and services while also allowing businesses to communicate with customers.

Digital marketing may be carried out on popular social media sites such as Facebook, Twitter, Instagram, YouTube, Snapchat, TikTok, and Pinterest. These social media platforms are best covered in our digital marketing course where industry experts are helping you with new trends.

Do you find it fascinating? It is time to move on to the numerous subjects that will be discussed later in this article.

Table of content:

Not aware of what Social Media Marketing(SMM) is? Go watch this video on SMM by Intellipaat

Let’s get deep into the above topics.

What is Social Media Optimization?

The technique of improving your website to make it more “sociable” is known as Social Media Optimization, commonly known as, SMO. And Social Media Marketing(SMM) makes it simpler for your company to get noticed online by the appropriate people.

What is Social Media Optimization?

SMO bridges the gap between your website and your social presence, your Facebook, Twitter, Linked-In, and Instagram accounts, make you more visible on the web and provide more methods for your audience to engage and interact with you.

When done correctly, SMO ensures that your brand messaging is consistent across all networks, enhances your site’s search results, attracts traffic from social sites and organic search, and raises awareness of you and your company.

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The audience is frequently directed from these social media sites to the company’s website, where extra information might be offered. For example, a social media campaign to promote awareness about a new vehicle may send visitors to a corporate homepage that includes information about nearby dealership locations and how to book a test drive.

Why Social Media Optimization?

Now that we’ve already discussed SMO, it is important to know why it is significant.

  • It enables you to deliver targeted visitors with social network updates.
  • It enables you to create a social network and communicate with people and customers.
  • You may also learn about other people’s hobbies, preferences, and expectations by reading their tweets and status updates.
  • Because you can modify social media advertising, you can target and retarget. For example, you may target individuals based on their region, education level, or even their purchase history and pages they have liked.
Why Social Media Optimization
  • It gives you a competitive advantage. You can approach potential clients before your competition. Today, more than 90% of companies use multiple social media platforms.
  • It helps you in increasing your sales through Social Media Marketing. It is estimated that over 70% of business-to-consumer marketers have recruited consumers using Facebook.
  • It broadens your consumer base, allowing customers you didn’t know existed to locate you.
  • It enables you to reply swiftly to client inquiries and complaints regarding your product or service. You can immediately give appropriate information and handle problems to please your consumers.
  • It boosts brand loyalty; for example, companies that are engaged on social media have more devoted consumers.

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Strategies to improve your SMO

Having a strong presence on popular social media networks automatically improves your search engine results and rankings.

But, how can you get the most out of your Social Media Optimization (SMO) efforts?

Include Social Media on your Website

To market your business and increase your online presence, you must integrate your social media and website. By following a few easy steps, you can effectively utilize social media networks on your corporate website.

  • Integrate social sharing buttons on your website. This is the most appropriate method of incorporating your social media presence into your website.
  • Include direct web connections from your website to your social media networks, as well as links from your social media profile to your website. In addition, you may include social network sharing buttons on your blog entries.

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Concentrate on the Keywords

You must connect your keywords and social media networks to maximize visibility and online presence for your social networks. Keywords are really crucial in social media analytics. If you are not able to manage your social media accounts properly, you should develop a stronger social media strategy.

In case you are a fresher, you must effectively structure your keywords and target key phrases into the parameters of your social profiles or social media pages, such as the page name or company information. But, include it in a natural way to avoid appearing spammy and commercial.

High-grade content

The algorithm of Google keeps on changing. But the only thing that will remain constant is that whatever content you are posting must be relevant, effective and efficient. In brief, your content should be of good quality.

Your articles should be amusing, informative or educational. They should give value to your audience. This will help your site attract a large audience.

And be active in posting your content in order to achieve success.

Try gaining more followers

Just in case your company is still struggling to gain a large follower base and increase its website traffic in spite of maintaining its Facebook, Instagram, and Youtube profiles, then you really need to make changes in your social media strategy.

Paying to get fake followers, requesting your friends to like the page or subscribe to it won’t really help out much.

The number of followers your social media profiles have plays a pretty much role in your website traffic or website ranking.


Microblog entries, in contrast to ordinary blog posts, are extremely short blogs. They are usually a phrase or two in length and are meant to provide small bits of information or links to videos, articles, photographs, or any type of news updates or tips. Microblogs can be used to promote popular social media content and optimize search engine results.

Backlinking in your content

Your social media posts have the potential to go viral, and they are not exclusive to social media networks. They are being utilized extensively in articles, blog posts, publications, and even compelling films and presentations.

So, when you generate interesting social media material that other companies or individuals desire to refer to, you should acquire backlinks to your social media profiles and even your website. This assists you in building your search engine authority.

How is SMO different from SMM?

SMO and SMM are two distinct successful marketing channels that depend on a variety of tools and tactics. Let’s get to the difference between both of these.

CountSocial Media Optimization(SMO)Social Media Marketing(SMM)
1SMO improves your Social Media Marketing efforts and works together with SEO.SMM is simply used to increase social media interaction and establish your digital presence.
2Helps both in increasing your social media reach and website traffic.Helps increase your social media reach.
3SMO happens before SMM.SMM happens after SMO.

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Run Through

With many businesses already utilizing Social Media Marketing, SMO is a fundamental next step in improving the productivity of Social Media Marketing. Social Media Optimization can be used as a digital marketing approach to raise awareness of new products and services, engage with consumers, and minimize possible negative news.

Hope you found this article interesting as well as informative. We’ll be back with more. Till then, go clear all your doubts by visiting our Digital Marketing community page.

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