What is Copywriting The Ultimate Guide
Updated on 22nd Sep, 23 9.1K Views

This blog covers the basics of copywriting, its techniques, and its types. It also uncovers the difference between copywriting and content writing. Along with all these concepts, it helps you to know how to become a copywriting expert.

Table of Contents

If you are interested in digital marketing, this video is for you:

What is Copywriting in Digital Marketing?

Copywriting means writing words that convince people to take action. These words are often known as ‘copies’.

Basically, the copywriter writes words with the goal of making people interested and his/her intention is to engage or influence readers to take a specific action.

This action can vary depending on the context, but it typically involves encouraging the reader to make a purchase, subscribe to a service, sign up for a newsletter, or engage in some other desired behavior.

For instance, 

You are already a person who loves perfumes, and you see “Buy 2 and Get 50% Off!” written outside a perfume shop. Won’t you run toward the shop to not miss the opportunity and end up buying it?

Here is the catch! This is the copywriting strategy we are talking about. 

We have more copywriting examples: 

The Nike slogan “Just Do It” is a short and powerful copywriting example that motivates people to associate the brand with action and determination, ultimately driving them to buy Nike products.

Eat Fresh” from Subway may make you think of their sandwiches and feel hungry.

Get 100% Hike!

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What Does a Copywriter Do?

A copywriter is a person who writes about products, ideas, or brands for particular ads, websites, and other pages. They try to make people interested in the product and end up buying it. They mention interesting CTAs that convince people to take action.

So, in simple terms, a copywriter is surely a person who does copywriting!

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Why is Copywriting Important?

Copywriting holds significant importance. Here are the key points that denote the importance of copywriting:

  • Clear Communication: Copywriting helps convey messages clearly and persuasively.
  • Encourages Action: Well-written copy motivates people to take desired actions.
  • Business Promotion: It showcases products or services effectively.
  • Engages Readers: Engaging copy keeps readers interested and involved.
  • Builds Brand: Copy contributes to creating a recognizable brand identity.
  • Boosts Sales: Persuasive copy can lead to more sales and conversions.
  • Effective Marketing: Copy is crucial for ads, websites, social media, and emails.
  • Easy to Understand: Good copy ensures messages are clear and concise.
  • Internal Messages: It helps share information within organizations accurately.
  • Encourages Interaction: Copies that deeply connect with readers, encouraging them to engage through comments and share them with others.

Read our digital marketing tutorial that will help you understand the fundamentals of digital marketing.

How to Become a Copywriter?

Do you want to become a copywriter? Don’t know where to start? We have your back!

We have mentioned below some copywriting tips and tricks you should try doing that can help you begin your copywriting career:

Build Your Writing Skills

Strong writing skills are essential for a copywriter. Practice writing regularly, read widely, and study various writing styles. Consider taking writing courses or workshops to improve your skills. Here are some of the book suggestions from our side that you may read:

  • The Boron Letters by Gary C. Halbert
  • Influence by Robert Cialdini
  • Ogilvy on Advertising by David Ogilvy
  • Finding the Right Message by Jennifer Havice

Guest Posting

Write guest posts for popular blogs about the topics you are interested in. This not only builds your portfolio but also helps you get your name out there.

Reverse Engineer Copy

Take a piece of copy you like, rewrite it in your own style, and analyze the changes you made. This helps you learn by deconstructing successful copies.

Build a Portfolio

Start building a portfolio of your writing samples. Even if you don’t have professional experience, you can create your own fictional projects or write for local businesses or nonprofits to showcase your skills.

Freelance Platforms 

Decide whether you want to work as a freelance copywriter or join an in-house team. Freelancing offers flexibility, but working in-house can provide stability and the chance to collaborate with other professionals. If you do freelancing, you can sign up on platforms like Upwork or Freelancer to find small projects that match your skills. Decide on your pricing strategy, whether it’s per word, per project, or hourly. Research industry standards and adjust as you gain experience.

Cold Emailing 

Identify potential clients (startups and small businesses) and send them personalized emails explaining how your copywriting can benefit their business.

Apply for Jobs

If you’re just starting, consider applying for internships, entry-level copywriting positions, or freelance gigs. These opportunities can help you gain practical experience and build your resume.

Career Transition

Digital Marketing Course | Intellipaat Success Story - Nimisha Sales Manager at Naukri.com
Digital Marketing Course - Intellipaat Review | How I Became A Digital Marketing Expert - Priya
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Intellipaat Review - Digital Marketing Course | Upskilled and Gained Hands-on Experience - Abhijit

Types of Copywriting

Here are some of the important types of copywriting, along with their examples, that you must know about:

SEO Copywriting

SEO copywriting means writing content for your website that includes specific words people might search for on Google. This helps your site show up better in Google search results and brings more people to your website without you having to pay for ads. Learning how to do this is really important for anyone who wants to grow their online business.

First, you need to find the right words to use. There are tools like Google Keyword Planner, Semrush, or Ahrefs that can help you with this.

Next, you should look at what other websites that are ranking well on Google are doing. Pay attention to how they set up their pages, what other words they’re using a lot, and what topics they’re writing about. You can use their approach as a model to make your own website and content even better for SEO.

The business decided to write a blog post titled “Best AI Video Generator Tools for Impressive Videos“. They understand that potential customers often search for information about AI video tools, so they want their blog posts to rank well for relevant search queries. They will work step by step. These steps will include keyword research, keyword usage, linking, etc.

B2B Copywriting

B2B means business-to-business. So, these are companies that sell things to other companies. When you’re doing B2B copywriting, you’re writing words that are meant to interest the people who work for those businesses.

Remember, even though it’s businesses you’re dealing with, it’s actually people who read your ad headlines or look at your LinkedIn. So, you still have to make your writing interesting and convincing and get them to do something.

But you also have to talk about the problems a business might have.

For example, if a company makes special computer tools, they might write, “Use Our Awesome Tools to Make Work Easier.” They’re talking to people in other companies who need better tools.

In their writing, they also talk about how these tools are great. They’d say how the tools help with working together on projects, keeping track of tasks, and keeping information safe. They might also share stories from other companies that used their tools and liked them.

They’d also talk about problems companies often have, like missing deadlines or not working together well. Then they’d explain how their tools fix these problems.

B2C Copywriting

B2C stands for business-to-consumer. In B2C, companies sell their products or services directly to regular people, not to other businesses.

B2C means businesses that sell things to everyday people. Imagine a company that makes comfortable sneakers. They want people like you and me to buy their sneakers. In their B2C copywriting, they might write something like, “Step into Comfort with Our Stylish Sneakers.”

In their writing, they would talk about how cozy and trendy their sneakers are. They might mention how the shoes are perfect for walks or workouts. They could also share stories from other people who bought the sneakers and loved them.

Product Copywriting

Product copywriting involves writing words that make a product sound appealing and interesting to potential buyers. This kind of writing helps people understand why they should want the product and how it can benefit them. Let’s break it down in simpler terms with an example:

Imagine a company that sells cameras. They want people to buy their cameras, so they use product copywriting to describe the cameras in a way that makes them look really good. In their writing, they might say something like, “Capture Life’s Moments with Our High-Tech Cameras.”

In their description, they would talk about how clear and sharp the photos from the cameras are. They might mention that the cameras are easy to use and can be taken anywhere. They could also share stories from people who took amazing pictures using their cameras.

Furthermore, they might highlight things that people often want in cameras, like great photo quality and convenience. Then they would show how their cameras met these desires.

Social Media Copywriting

Social media copywriting refers to the practice of creating written content for social media platforms such as Facebook, Instagram, Twitter, and LinkedIn with the aim of engaging the audience, conveying a message, and promoting a product, service, or idea. It involves writing concise and compelling text that captures attention, encourages interaction, and drives desired actions.

For example, Intellipaat has launched a new course in, let’s say, general management, so their social media post can be as follows:

Become a management expert. Enroll in our General Management Course now!

Ad Copywriting

Ad copywriting is the art of crafting compelling and captivating written material for advertising purposes. This artistry involves the selection of precise language and expressions to seize the audience’s interest, convey the worth of a product or service, and motivate them to carry out a particular action, such as buying a product or following a link.

For example, a smart-phone company named “Watermelon” launched a new phone, and here is what their ad copywriting may include: 

Introducing the all-new Wiphone 101, step into the world of possibilities.

Copywriting Techniques

Are you looking for tips and tricks that can help you boost your copywriting skills? We have got you covered!

We have mentioned some effective copywriting techniques that will surely help you create great copies.

Understand Your Intended Audience Well

To achieve better results, it’s crucial to know who you’re addressing in your content. This involves creating a fictional representation of your ideal customer based on real data.

This representation, known as a persona, should include details like age, gender, job, interests, hobbies, and other relevant information. Such insights help you grasp the profile and actions of your target audience.

This understanding enables you to create content tailored to potential customers. By adopting a style and approach that resonates with their lives, you enhance your chances of turning them into actual clients.

Create Catchy Heads

Your title is the first thing a reader looks at. It should be an eye-catching phrase. 

Titles can be made in different interesting ways, like starting with numbers, asking questions, introducing topics and urging action, or even sparking interest with bold statements.

Remember, being clear is important. Your title should show exactly what your content is about or the solution it gives, while also using important keywords. Keep it under 55 characters so it shows up fully in search results.

Use the Tone and Language Correctly

Choosing the right tone and language for your content is important. Creating a persona beforehand makes this easier. It helps you decide how to communicate effectively with your audience.

Readers should Feel Connected to the Content

To gain the trust of potential customers, you should connect with them.

When planning your content, note down ways to make the reader feel like the content was made for them. 

Instead of just promoting your content or service, show your blog visitors that you have exactly what they need with useful and valuable content.

Use Statistics

Using a number in the title helps the user know beforehand how many important points there are in the particular topic he is searching for. 

For instance, Top 15 Project Management Skills, denotes that there are 15 skills in the blog or article that the user is starting with. 

FOMO

FOMO, the Fear of Missing Out, taps into our need to be part of something special. In copywriting, you can use FOMO by highlighting limited-time offers, discounts, or the chance to miss out on something valuable. 

You can use phrases like limited offer, expires soon, avail before it is gone, etc., to create an act of hurry and make people want to buy something.

AIDA

The AIDA model is like a friendly guide for crafting effective messages. It helps you lead your readers or listeners step by step, from grabbing their attention all the way to getting them to take action. Imagine it as a journey you’re taking them on.

Firstly, you want to catch their attention, just like waving your hand to say hello. Then you start building their interest. It’s like sharing something intriguing that makes them curious. Next, you create a sense of desire. This is where you paint a picture of how wonderful things could be if people engaged with what you’re offering. Lastly, you ask them to do something, like take a small step, which we call action.

CTA: It’s Time to Take a Move

Make CTAs (Call to Action) that stand out and make a difference visually. 

Tell you what to do in a way that gets you moving, and we’ll make sure it’s easy to see and understand. Your action is super important to us. Let’s team up—give it a click, make a call, or come on board to create a really positive change starting right now!

Get ready for interviews and ace them by referring to our Top 65 Digital Marketing Interview Questions and Answers.

What is the Difference Between Copywriting and Content Writing?

As we mentioned before, people often get confused between copywriting and copyediting. To clear your confusion, here is a table explaining the difference between both terms:

BasisCopywritingContent writing
Primary GoalConvincing and conversionInformation and engagement
PurposeDrive action (sales, sign-ups, etc.)Provide value and information
LengthShorter – typically headlines, taglines, adsLonger – blog posts, articles, guides
Audience FocusTargeted toward specific audience segmentsBroadly aimed at a larger audience
ToneEmotion-driven, convincing, and conciseInformative, educational, and conversational
Call to Action (CTA)Strong and explicitSubtle or optional
Use of KeywordsImportant for SEO and message clarityImportant for SEO and context
Skill SetConvincing, brevity, sales psychologyResearch, understanding, writing style
ExamplesAdvertisements, sales pages, slogansBlog articles, how-to guides, social posts
Measurable SuccessConversion rate, sales numbersEngagement metrics, social shares

What is the Difference Between Copywriting and Copyediting?

We are already done with the difference between copywriting and content writing. Now, for those who are not clear on the comparison of copywriting and copyediting, here is a brief overview for you!

BasisCopywritingCopyediting
PurposeCreating convincing and original content To review, revise, and improve existing content
Writing StyleEmphasizes creating a compelling messageFocuses on enhancing language and flow
CollaborationMay work closely with clients/marketing teamsOften collaborates with authors or content teams

Career in Copywriting

A copywriting career offers both fulfillment and the opportunity for creative expression. Now, let’s explore the key concepts of establishing a career in copywriting:

Future Scope of Copywriters:

Copywriting jobs have increased in 2023 compared to 2022. Below are a few statistics as per our research:

  • According to data from Indeed, the number of job postings for copywriters has increased by 15% in the first quarter of 2023 compared to the same period in 2022. 
  • Copywriting is expected to continue growing in the coming years. 
  • Based on research conducted by the Content Marketing Institute, there is an anticipated 17% increase in the demand for copywriters from 2022 to 2028.
  • The global copywriting market is expected to reach $273.7 billion by 2028.

Salary of a Copywriter

The salary of a copywriter in India can vary depending on experience, skills, and location. 

The average salary for a copywriter in India is ₹4.2 lakhs per year. However, salaries can range from ₹3 lakhs per year for entry-level copywriters to ₹15 lakhs per year for experienced copywriters.

Conclusion

At its core, copywriting gives life to ideas. By skillfully choosing words and arranging them, it sparks connections that prompt action. It’s like a simple yet powerful melody that turns messages into meaningful journeys, taking people from curious thinking to decisive action. In a world full of information, copywriting acts as a guiding light, leading through the sea of content with its beautifully woven words and leaving a strong and lasting impression.

You can visit our Intellipaat’s Community if you want to clear all your doubts!

Related Questions

Is Copywriting a valuable job?

Absolutely. In today’s generation, effective communication is the key. Copywriting goes beyond just writing; it’s about understanding your audience, customizing messages according to their needs, and delivering content that builds connections. Businesses depend on compelling copy to connect with customers and achieve their goals.

Can I get a work-from-home or freelance Copywriting job?

Yes! Many companies and platforms offer remote or freelance copywriting opportunities. Just showcase your writing skills and search on job websites to find the perfect job that suits your expertise.

Can AI replace the Copywriting job?

While AI can handle certain copywriting tasks, it’s unlikely to fully replace human copywriters. Complex tasks, like creating original brand voices, capturing specific emotions, and adapting to cultural changes, are areas where human writers excel.

Which is a better job Copywriting, Content writing, or Copyediting?

It depends on your strengths and interests. If you’re persuasive and creative, copywriting is great. If you enjoy informative writing, content writing suits you. If you’re detail-oriented and enjoy polishing text, copyediting is a good fit.

Is Copywriting related to Content Marketing?

Yes, copywriting plays a vital role in content marketing. It’s the art of creating compelling messages to promote products or services, while content marketing involves creating valuable and informative content to attract and engage audiences.

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