“Data Scientist to be the sexiest job of 21st Century”, as reviewed by Harvard Business in 2012 tends to be in buzz till date even after three years. Some of the factors that are driving the need for smart data visualization tool are:
- Only 14% of companies have all the talent and capabilities they need to fully leverage data and analytics, according to research done.
- There is a need among companies to hire technical experts who can lead change the analytics processes.
- Technology is the only way to process large amounts of data in faster speed.
Data visualization today has become a rapidly evolving blend of science and art that is certain to change the corporate landscape over the next few years. All findings and distinctions in visualization can be subtle, but they do have a profound impact on how well we can read the information and how we are going to interpret it. There is so much more to be learned about how visualization actually works and how best we can represent and analyze data, and how to communicate data using this knowledge. So many enterprises have long been using most advanced visual analytics tools to present their information through clear, precise and attractive charts, bar graphs, and pivot tables.
Today much of the data analysis in companies is done through various latest visualization strategies and platforms like:
According to professionals, these statistical computing platforms provide deeper insights into the company’s data and breed the best business decisions. The best of data visualizations are designed to properly take the advantage of ‘pre-attentive features’, a limited set of visual properties that are been detected very rapidly (from 200 to 250 milliseconds) and accurately by visual system, and are not constrained by display size.
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Though there are multiple players providing data visualization functionalities, there are two major players who are widely popular in the market- Tableau and Qlik (QlikView and QlikSense)
Tableau
Tableau Software provides software applications for better analytical and rapid fire business intelligence. Tableau Desktop is a data visualization application which lets you analyze virtually any type of structured data and produce highly interactive graphs and dashboards, and which reports in just minutes.
Tableau Server is a BI solution which provides browser-based visual analytics which can be used by anyone at just a fraction of the cost of typical BI software. Tableau Reader is a free viewing application that lets you read and interact with packaged workbooks created by Tableau Desktop. Tableau is used by Data scientists while they have to visualize data. It is easy and user-friendly too.
QlikView
QlikView is one of the most flexible Business Intelligence platforms for turning data into knowledge. Better and effective decision-making is typically based on having the right information available and easy accessible. Taking some time to learn, the automatic associations of QlikView creates vast possibilities for making ad hoc queries without requiring tediously defined structures and hierarchies, as typical in other data analysis tools. It also promotes unrestricted analysis of application data, which help users make time-saving and accurate decisions.
Qlik Sense
Qlik Sense is a major platform for data analysis. Using Qlik Sense you can analyze data and make data discoveries on your own. Sharing knowledge and analyze data in groups and across organizations is also possible. It also lets you ask and answer your own questions and follow your own paths to insight. Many Business Intelligence products can help you answer questions that are understood in advance. Having Qlik Sense associative experience, you can answer question after question after question, moving along your own path to insight.
| QlikView | Tableau |
| Tool made for the IT department | Everybody can use this tool |
| Allows users to take silly and simple visual choices | It nudges you in the right direction by leaving out the worst options |
| Demands hard work to build a great looking dashboard | Visualizations is made look great out of the box |
| It has an active community | It has an active community, and also has a lot of training videos which gives the ability to get inspired by thousands of public visualizations |
“Companies are increasingly data-driven and there is a vast need for professionals who are able to analyze that data and translate it into meaningful business outcomes,” says Robert Sullivan, dean of the Rady School of Management.
The interesting part is how rapidly data visualization has taken over every sector whether IT, E-commerce, Medical, Social Networking and others. But, we can’t deny the bitter truth, which says there is a serious shortage of skilled and expert professionals who can make the most efficient and legible utilization of data and be most productive from day 1. It is peremptory for companies to have an active data person before the teams start planning about for the available data utilization.