What are Page Speed Insights How it matters to SEO
Updated on 22nd Dec, 23 9.1K Views

Prior to delving into the significance of Page Speed Insights for SEO, it is imperative to establish an understanding of two fundamental aspects. Firstly, comprehension of the concept of Page Speed Insights, which pertains to a tool developed by Google for assessing website loading speed. Secondly, familiarity with the crucial connection between page speed and search engine optimization (SEO), highlighting the impact of website speed on search rankings and user experience.

Table of Contents

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What is Page Speed Insights?

Google Page Speed Insights is a web performance tool that assists website owners and developers in analyzing the speed and performance of their web pages. It assesses a webpage’s loading time and user experience across many devices and makes recommendations to improve its speed and optimization.

When conducting a page speed test to evaluate a website’s performance, the tool examines multiple factors that influence the page’s loading time and overall efficiency. These factors include server response time, render-blocking JavaScript and CSS, image optimization, browser caching, and various other performance metrics.

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Strategies to Increase Page Speed Insights

Increasing a website’s page speed insights score and performance is critical for boosting the user experience, search engine exposure, and overall company success. Here are a few efficient techniques that will help you to know how to improve page speed insights:

  1. Image File Optimization: Compress and resize pictures to minimize file size without compromising quality. To postpone the loading of off-screen pictures, use appropriate image formats such as JPEG, PNG, or WebP, and explore lazy loading strategies.
  2. Minify CSS, JavaScript, and HTML: Remove extraneous characters, white spaces, and comments from CSS, JavaScript, and HTML files. Minification shrinks file sizes, which results in quicker loading times. Additionally, to reduce HTTP requests, consolidate many CSS and JavaScript scripts into fewer files.
  3. Use Browser Caching: Configure your web server with suitable caching headers to advise browsers to cache static resources such as pictures, CSS, and JavaScript files. This helps returning visitors see your site more quickly since their browsers may obtain cached material rather than making fresh queries.
  4. Compression Should be Enabled: Use server-side compression techniques like Gzip or Brotli to minimize the size of your web pages and assets during transmission. Compressed files transfer faster, resulting in faster page loading times.
  5. Render-Blocking Resources: Identify and address render-blocking CSS and JavaScript that prevents the page from swiftly rendering and being interactive. Optimize the critical rendering route by including critical CSS inline or postponing non-essential CSS and JavaScript until the page has loaded.
  6. Reduce Server Response Time: Reduce the physical distance between your server and consumers by optimizing database queries, using caching methods, updating server hardware, or utilizing content delivery networks (CDNs).
  7. Prioritize Above-the-Fold Material: Make sure your page’s most crucial material, referred to as above-the-fold content, loads fast. Users should be able to see and interact with important components without waiting for the entire page to load.
  8. Remove Unused Code and Plugins: Remove any superfluous CSS, JavaScript, or plugins from your website. Unused code adds extra costs and lengthens the time it takes for your pages to load.
  9. Optimize Web Fonts: Use web fonts sparingly and consider using system fonts or font subsets to decrease the number of font files and related download time.
  10. Prioritize Mobile Optimization: This is done by applying responsive design concepts, employing mobile-specific optimizations such as smaller pictures, and limiting the usage of big or resource-intensive features on mobile devices.
  11. Evaluation: Examine the influence of third-party scripts and integrations on the performance of your page. Remove or optimize any unneeded or underperforming scripts that may be slowing down your website.
  12. Monitor and Regularly Improve: Analyze your website’s performance on a regular basis with tools like page speed insights, and regularly optimize your pages based on the suggestions. As technology and best practices improve, performance optimization should be a continuous activity.

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Components of Page Speed Insights 

Page speed insights, a web performance tool developed by Google, is made up of various components that investigate and provide thorough assessments of a webpage’s speed and optimization. Let’s go through each component in detail:

Components of Page Speed Insights

Performance Score

Page speed insights offer a performance score ranging from 0 to 100 to measure a webpage’s overall performance. This number represents how effectively the website is optimized for performance and user experience. Higher scores imply higher performance and more efficient optimization.

Field Data and Lab Data 

Page speed insights provide both field data and lab data to evaluate a webpage’s performance from several angles.

  • Field data: This information is gathered from real-world website visitors. It is based on the Chrome User Experience Report (CrUX), which gives insights into actual user performance.
  • Lab Data: This simulated data is produced by running the webpage in a controlled environment. It makes suggestions based on best practices and acts as a guideline for future developments.

Performance Metrics

Page speed insights include a number of performance indicators that assess various elements of a webpage’s loading and rendering:

  • First Contentful Paint (FCP): The time it takes for the first content element to show on the screen.
  • Largest Contentful Paint (LCP): Measures the time it takes for the biggest element to become visible, showing when the major content is presented.
  • First Input Delay (FID): The time it takes between a user’s initial interaction (e.g., pressing a button) and the browser’s response.
  • Cumulative Layout Shift (CLS): Calculates a page’s visual stability by assessing unexpected layout shifts during loading.
  • Total Blocking Time (TBT): The length of time during loading when the main thread is engaged with long tasks, possibly delaying user interaction.

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Opportunities 

Page speed insights present a list of areas where you may improve. These possibilities identify particular places where performance might be improved through optimization. The tool proposes measures such as picture compression, CSS and JavaScript minification, browser caching, and eliminating render-blocking resources. Following these tips can result in considerable performance improvements.

Diagnostics

Page speed insights provide diagnostic information to discover and fix specific issues influencing the performance of a webpage. It identifies possible issues such as wasted JavaScript and CSS, wasteful resource loading, and concerns with mobile usability. Web developers may optimize their pages and increase overall performance by resolving these diagnostics.

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User Experience Recommendations

Page speed insights make recommendations to improve a web page’s user experience. This contains recommendations for ensuring mobile friendliness, implementing responsive design, and providing overall seamless and interesting user experiences across devices. Following these suggestions can lead to enhanced customer happiness and engagement.

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How Does Page Speed Insights Matter to SEO?

Page speed insights is an important SEO (Search Engine Optimisation) tool since it has a direct impact on website speed, user experience, and search engine rankings. Page speed insights are useful for SEO in the following ways:

How do Page Speed Insights Matter to SEO
  1. Ranking factor: Page speed is a ranking criterion used by search engines such as Google in their algorithms. Websites that load quicker tend to rank better in search engine results, resulting in improved exposure and organic traffic.
  2. User experience: User experience is important in SEO. Fast-loading pages increase user happiness, lower bounce rates, and promote more time spent on a website. Positive user experience signals can affect search engine results.
  3. Mobile optimization: With the rising use of mobile devices, mobile optimization is critical for SEO. Page speed insights deliver mobile optimization advice, ensuring that websites are responsive, mobile-friendly, and give a consistent experience across devices. Mobile-friendly websites are preferred by search engines and frequently rank better in mobile search results.
  4. User Behavior and Conversion Rates: Page speed has an impact on both user behavior and conversion rates. According to studies, quicker websites have greater conversion rates and lower abandonment rates. Website owners may enhance their site’s performance, boost user engagement, and ultimately generate more conversions by utilizing page speed insights to optimize page speed.

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Conclusion

In essence, Google page speed insights is a web performance tool that examines the speed and optimization of online pages. It gives insights, performance analytics, and recommendations to enhance page speed and the user experience.

Page speed insights is vital for SEO since it directly influences search engine rankings. Faster-loading sites are more likely to rank better in search results, resulting in improved exposure and organic traffic. It also helps to better user experiences by lowering bounce rates and enhancing engagement metrics, both of which are beneficial to SEO.

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