Since Digital Marketing has become an indispensable part of current-day organizations, it is lucrative to learn the technology and understand the scope of it in the country in terms of career, jobs, and salary. Below are the topics covered in this blog to give you a detailed idea about this career field:
Learn in-depth about Digital Marketing with our YouTube video:
What is Digital Marketing?
Let’s start the blog with the simple question: What is Digital Marketing? In the term Digital Marketing, ‘digital’ is nothing but doing a particular task using the Internet and various technologies, and ‘marketing’ is promoting any organization’s products or services.
So in general, Digital Marketing is a modern way adapted by organizations to reach out to customers and convince them to buy their goods. This includes email marketing, blogging, online banner advertising, social media marketing, video marketing, etc.
A live example of Digital Marketing would be Instagram. It is the most popular social media platform these days. From startups to popular brands, every company is using Instagram for promoting products.
Before understanding the scope of Digital Marketing in India in 2021 and exploring various Digital Marketing jobs, now, let’s get ready to answer the question: Why Digital Marketing? The next section will explain why it is so important in the present business scenario.
Why Digital Marketing?
For any company, marketing plays a crucial role in establishing a relationship between the customers and the organization’s offering to the market. Marketing is the first impression on customers and the way they get to know about the company’s products/services. If a product is marketed or promoted to the right target audience, then it will definitely yield the result and attract the customers to buy it. This section will walk you through the reasons why you need Digital Marketing. Later, we will discuss the scope of Digital Marketing in India.
Modern Digital Marketing tools are easy compared to traditional marketing methods. You can make your own strategy to impress your customers. The technique does not need so much effort, and all you need is creativity to grab the audience’s attention.
Digital Marketing is affordable than any other marketing technique. Compared to aged marketing methods such as radio and television marketing, print advertisements, etc., the latest Digital Marketing techniques are available at a reasonable price.
With Digital Marketing, connectivity increases. Most people are busy using mobiles and laptops, so with Digital Marketing, you can make them see your ads and can remind them about your products. Through social media, you can update them about your latest products and can also communicate with them effectively. This also increases the Digital Marketing scope in future.
This is the best influencing method you can use in Digital Marketing. You need to follow a proper marketing strategy that helps people find your product by keeping it accessible and also in an attractive way that catches their eye so that some influencers can appeal to their followers to buy and use your product.
Check out this blog to learn key differences between traditional marketing and digital marketing
Digital Marketing helps in the enlargement of your business and your customer base. With just Internet access, you can connect to millions of people all over the world, and connecting with a lot of customers from around the world leads to the expansion of your business.
In the end, what every company desires is profits. With the proper use of Digital Marketing and its methods, any company can compete with its competitors and can reach heights and achieve the desired profits.
As you have seen why companies should use Digital Marketing, it is time to see the future scope of Digital Marketing in India, followed by a list of Digital Marketing jobs.
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What is the scope of Digital Marketing in India?
India has always been accepting new technologies, trying to enter the market at the earliest. Ever since the Digital India scheme has launched, the usage of digital platforms in India has been increasing day by day. According to analysts, this scheme could boost GDP up to US$1 trillion by 2025. It could also help in many other factors such as employment generation, labor productivity, growth in the business sector, and revenue generation for the government.
According to a Goldman Sachs report, the Digital Marketing future scope in the Indian Internet industry alone is going to be worth US$160 billion by 2025, which is thrice from its current value. That makes us aware of the scope of Digital Marketing in India and Digital Marketing as an in-demand job.
Growth of Digital Marketing in India
The growth of Digital Marketing in India itself explains the Digital Marketing scope here. There are so many Digital Marketing agencies thriving in India that help companies with their marketing needs. These Digital Marketing agencies are the main reason for the growth of digital advertising in India.
Now, let’s see the Digital Marketing jobs and the salaries paid to the professionals in this field.
Jobs and Salaries in Digital Marketing
Before going to the topic of how to start your career in Digital Marketing, let‘s talk about various roles you can have in the Digital Marketing career, along with the salary review. The Digital Marketing salary varies with the job role. Using the source AmbitionBox, The number of jobs available, along with the salary package is mentioned below:
Let’s further learn about these job roles in a little detail now.
Digital Marketing Manager
The role of a Digital Marketing Manager is to plan, develop, implement, and manage the overall Digital Marketing strategy in an organization. The Digital Marketing salary offered to a Digital Marketing Manager is ₹1.9–10 LPA on average. The average annual salary of 0–3 years experienced professionals in the domain is ₹4.7 lacs.
SEO Specialists analyze, suggest, implement, and review changes to the company website so that it is optimized for search engines. They also implement keyword research strategies, maintain performance reports, and more. The minimum salary range of an SEO Specialist in any Digital Marketing agency or a company is from ₹1 LPA to ₹4 LPA. The average annual salary of an experienced candidate is ₹1.9 lacs.
Enroll in this SEO Course online and be an expert.
Search Engine Marketer
This role is responsible to make sure that the company is rightly exposed to its potential customers on search engines. The goal of SEM is to promote the website’s visibility using paid search, contextual advertising, organic search rankings, and other methods. The salary of a Search Engine Marketer ranges from ₹2.57 LPA to ₹7.34 LPA. For experienced ones, it is ₹3.5 lacs per annum.
Learn more about Search Engine Marketing through our blog What is SEM?
Social Media Marketer
Social Media Marketers have a great scope of Digital Marketing in india. Social Media Marketers post text messages, images, and videos on various social media platforms, according to the brand voice of the company. The starting salary of a Social Media Marketer is around ₹1.79 LPA, which can go up to ₹7.26 LPA. For an experienced individual, the average salary is ₹3.5 LPA.
Enroll in the best Social Media Marketing Course offered by Intellipaat.
Web Analyst/Data Analyst
Web Analysts and Data Analysts are part of the Web Development team. The main responsibilities of these professionals are data management, data analysis, web projects, data integrity, and web server security. The salary range of a Web Analyst/Data Analyst is ₹1.8–6.6 LPA. The average salary of an experienced candidate is ₹3.6 LPA.
A Content Marketer should represent the entire Digital Marketing team. The professional is responsible for the content made within the team that aims to engage the target audience. The salary offered to a Content Marketer in India ranges from ₹3.7 LPA to ₹10 LPA. Once acquiring enough experience, the average annual salary paid will be ₹6.4 lacs.
Email Marketers create email marketing campaigns to promote products, pages, or services and to generate leads. The salary range of an Email Marketer is ₹2.2 LPA to ₹10 LPA. The average annual salary of a 0–3 years experienced individual is ₹5 lacs in India.
The time and effort spent by media channels on various marketing techniques are mentioned in the above image. As we can see only 17% of media channels are working on traditional methods whereas the rest of all are working on various Digital Marketing techniques. This also shows the Scope of Digital Marketing in India.
Salaries Paid to Digital Marketers in Indian Cities
According to PayScale, Digital Marketers working in cities such as Bangalore, Mumbai, and Delhi are likely to receive an average of 27 percent more than the national average. They earn higher than the national average salary in Chennai, Tamil Nadu (12.4% more) as well. The lowest salaries are reported in cities such as Jaipur and Haryana (7.0% less).
A survey conducted by a Digital Marketing company, PixelTrack, revealed that Delhi, Bengaluru, and Mumbai are the most preferred job locations for Digital Marketing students and professionals in India. This shows that metropolitan cities have a great scope of Digital Marketing in India.
After knowing about these interesting career opportunities, Digital Marketing salary and the scope of Digital Marketing in India, you must be definitely wondering how to start your career in Digital Marketing, right? Don’t worry! We have got you covered.
How to start your career in Digital Marketing?
To start any career, the first and foremost key is passion. If you are passionate about becoming a Digital Marketer and have the proper skills, then you can land your desired job.
To enter a marketing field, apart from technical skills, you must have 3 Cs: Communication skills, Creativity, and Critical thinking. These three are important: Marketing is a way of communicating to customers, so proper communication is a must. To keep updated with new ideas and come up with new adaptations, creativity is much needed. Critical thinking makes you think clearly and rationally and also helps you understand the logical connection between ideas.
If you have these, then that’s enough for basics. Now, coming to the technical part, Digital Marketing does not need a marketing degree. If you have the relevant skills and are technically sound, then you can start your career whenever you want. Here are the technical skills you need to know to become the best Digital Marketer:
- HTML and CSS
- Basic Design Principles (UX/UI)
- Data Analytics and Querying
- Marketing Automation and CRM
- Photo and Video Editing Basics
- Office Skills—Spreadsheets and Slide Decks
The tools you should learn with respect to your job role in your Digital Marketing career are as follows:
- Search Engine Marketer: Google Webmaster tools, SEMrush, HubSpot’s Website Grader, Google Keyword Planner, Google Trends, Google AdWords, etc.
- Social Media Marketer: Hootsuite, Sprout Social, Buffer, Twitter, Facebook, etc.
- Content Marketer: Grammarly, ClearVoice, BuzzSumo, HubSpot, Copyscape, etc.
- Web Analyst: Google Analytics, Adobe Sitecatalyst, Clicky, Optimizely, Crazy Egg, Moz, etc.
- Email Marketer: Mailchimp, AWeber, PutsMail, etc.
Learn more about the most useful Digital Marketing Tools for a Digital Marketing expert.
Tips on How to Land a Digital Marketing Job
Let’s Discuss the path to land a Digital Marketing Job and certain tips that you can keep in mind.
Step 1: Complete your graduation
Get your bachelor’s degree in any stream. If you have your bachelor’s degree in marketing, then it is well and good. If not, then also it is fine. You don’t have to worry about it as you can learn new things on your way.
Step 2: Start building skills
If you want to enter Digital Marketing, then you should start working on your skills right now because the scope of Digital Marketing in India is vast. Start building your communication skills and aptitude and get hands-on experience with common tools used in social media marketing, online advertising, email marketing, SEO, and others.
Step 3: Start your own blog
Blogging is the first step toward becoming a Digital Marketer. It motivates you to become a better writer each day and eventually helps you on your journey to attract people with your content. So, create your own blog and start writing.
Step 4: Earn online certification
The scope after a Digital Marketing course is huge. You can enroll in a Digital Marketing training program and crack Digital Marketing online certification. This will add more value to your resume and also will help you gain better knowledge of Digital Marketing. Certifications by well-recognized e-learning platforms, such as Intellipaat, can increase the chances of getting a lucrative job.
Step 5: Start as an intern
It is always better to start your career as an intern. Working as an intern in any company helps you understand the job thoroughly. This also gives you the experience to work in real time so that gradually you can step on to your dream job.
Step 6: Be active
Always be active! You should have an active presence on various digital mediums that help you connect with a lot of people. Try to keep and maintain contacts with professionals through platforms like LinkedIn. It will help you in your job.
You have learned all the details you need to know to start your career in Digital Marketing. There is a lot more scope of Digital Marketing in India. All you need is a certification in Digital Marketing to kick-start your career. You don’t have to worry about where to find a comprehensive course. Intellipaat provides you with the best Digital Marketing Courses with industry-recognized certification.
Popular Digital Marketing Certifications
Here is a list of top 5 online training courses on Digital Marketing offered by Intellipaat.
- Digital Marketing Certification Course: In this Digital Marketing certification course, you will come across all the concepts, tools, and technologies of the field such as SEO auditing, pay-per-click, web analytics, social media marketing, mobile advertising, content creation, Digital Marketing strategies, etc.
- Search Engine Optimization (SEO) Training: In this Search Engine Optimization (SEO) training certification program, you will learn various techniques and tools, including on-page and off-page optimization, Google Analytics, and Webmaster, to help you improve the ranking of your website on the search engine results pages.
- Social Media Marketing Training: Customer engagement, social media impact on marketing, blogging, advertising, link shorteners, and other modules of Social Media Marketing are taught by experienced trainers in this Social Media Marketing training certification course.
- Search Engine Marketing(SEM) Training: In this Search Engine Marketing (SEM) training program, you will learn about Google AdWords, building paid advertising campaigns, tracking, optimizing, and remarketing, and more. Also, you will gain hands-on experience that helps you implement the concepts you learned in new and engaging ways.
- Content Marketing Course: The trainers of this Content Marketing course will teach you to work on editorial mission statements, ROMI, its measurement, and effective content marketing strategies that will make you skillful in content marketing.
Preparing for jobs? Check out our list of most asked Digital Marketing Interview Questions!
After going through the blog, you might have come to a point where you agree that digital platforms have become popular across the world. Moreover, COVID-19 lockdown has made the world realize that online platforms are very important, especially for marketing endeavors. Companies cannot reach out to their customers, but with these online platforms, they can do the same at any time and anywhere. Therefore, Digital Marketing is the best way to promote your products/services as you can target your niche audience most directly.
A lot of organizations have already migrated from the traditional methods of marketing to the latest digital methods. No wonder that Digital Marketing is the fastest mode of promotion and the best way to associate with customers. If you want to be a part of this bandwagon, then this is the right time. Go get yourself registered for the Digital Marketing Course and open up the door to your dream career.
If you have any queries, please post them on our Digital Marketing Community. Our experts will answer them.