There are so many companies and brands trying to build their names and market their goods and services. The majority of businesses are searching for top digital marketers to do this effectively.
There are two methods to become a digital marketer: working for an agency or starting your own business. Let’s discuss this career in this blog:
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Who is a Digital Marketer?
A digital marketer is a person who is both directly and indirectly in charge of marketing, promoting, and advertising the goods and services of companies and brands. A Digital Marketer creates the Digital Marketing plan and ensures that it is carried out correctly.
The Digital Marketer typically focuses on a distinct Key Performance Indicator (KPI) for each channel to effectively measure the performance of the company.
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Key responsibilities of a Digital Marketer
Web Design and Development
A digital marketer may collaborate with web developers and designers to manage the look and operation of a company website.
Content Strategy
A digital marketer is responsible for all website content as well as establishing and implementing a Content Marketing strategy to make sure that online objectives are reached, in addition to the design and functionality of a firm’s website.
E-Commerce
A digital marketer is in charge of converting website views into online sales when necessary. This is frequently accomplished by making online shopping as simple as possible and by presenting special offers.
SEO and SEM
To ensure that the target audience can quickly find the website, a digital marketer uses paid online advertising (SEM) and/or search engine optimization (SEO) in order to increase traffic to the website. There are differences between SEO and SEM in terms of their objectives. But their work is quite similar in ways.
Social Networking
A digital marketer may be in charge of a company’s online presence and brand. Social networking sites such as Facebook, Twitter, and Instagram enable businesses to interact with their customers in real-time, and a digital marketer is frequently in charge of this communication.
Check out our blog on a career in Digital Marketing to know about career opportunities in Digital Marketing!
Skills required to become a Digital Marketer
In order to be a successful Digital Marketer you need to have the following skills:
- Search Engine Optimization (SEO)
- Email marketing
- Affiliate marketing
- Conversion rate optimization
- Social media marketing
- Business management
- Marketing analytics and reporting
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Search Engine Optimization
In layman’s words, it refers to the process of enhancing your website to raise its visibility when users search for services or products associated with your company on Google, Yahoo, or any other search engine. The higher your pages rank in search results, the more likely you are going to attract new customers/users.
Email marketing
Targeting a segment of the public that could be interested in your product, gathering their emails, compiling them into a list, and using that list to advertise or promote your product are the steps involved in email marketing strategy. It may sound simple, but a good email marketer conducts in-depth research on the target audience before writing emails that are creative, well-written, and don’t come off as spam or explicit advertisements. It’s crucial to realize that individuals respect their time and regularly check their inboxes for notifications and critical messages. So, an Email Marketer’s skill comes in understanding how to insert the ad within the email.
Affiliate marketing
Partnering with different brands in order to promote or advertise their goods is known as affiliate marketing. Payment is subject to meeting specific conditions established by the brand. Pay-per-click, pay-per-signup, and pay-per-purchase are a few examples of these criteria. To be successful in this field, you must create high-quality material that will act as a platform where you can promote products from these companies. Although this is a difficult skill to acquire, it looks great on your resume as a Digital Marketer because it proves that you have the necessary knowledge of how to sell yourself and how to create an audience.
Want to prepare a successful campaign check out our blog on Digital Marketing Examples!
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Conversion rate optimization
The systematic process of raising the ratio of website visitors who complete the desired action, such as filling out a form or making a purchase, is known as conversion rate optimization (CRO). Understanding how visitors navigate your website, what actions they take, and what keeps them from achieving your goals are all part of the CRO process.
Social media marketing
Creating a brand’s social media presence is critical these days. We instantly recall a large number of well-known logos simply because we encounter them on social media frequently. People instantly start to trust a logo more than something they have never seen before when they recognize it. Social Media Marketing is without a doubt the most vital Digital Marketing talent for a Digital Marketer to possess when it comes to creating a brand from scratch or growing an existing brand to boost its appeal and reach. Additionally, social media platforms allow for the paid placement of advertisements.
Preparing for a job interview? Check out Intellipaat’s blog on top Digital Marketing Interview Questions!
Business management
Business management involves the monitoring, organizing, and coordinating of business assets and procedures in order to achieve certain goals. A business manager is responsible for carrying out a variety of daily tasks to maintain the overall health of the organization, its projects, cash flow, and team members.
To carry out an organization’s activities, business management is required. In the current global business era, critical skills such as delegation, strategic planning, and communication enable a firm to succeed in a competitive environment.
Marketing analytics and reporting
The process of acquiring and analyzing marketing indicators in order to guide future marketing decisions, strategies, and performance is known as marketing reporting. Marketing reports reveal significant, actionable data that allows you to draw key conclusions and accomplish organizational goals.
Marketing reports differ depending on the data being reviewed and the objective of the report. They may evaluate where your visitors and leads are coming from, what content they are engaged with, whether and when they switched, and how much time it took for them to become a consumer.
Preparing for an SEO Interview? Check out our SEO Interview Questions!
Digital marketing tools
There are various tools used by Digital Marketers to get their tasks done. They range from analytics tools such as Google Analytics to social media sites like Facebook and Instagram. Digital Marketing tools enable marketers to launch and test campaigns fast and effectively. Let’s discuss a few of the most commonly used Digital marketing tools:
Social Media Platforms:
Social media platforms such as Facebook, Instagram, and Snapchat are essential components of any integrated marketing plan because they allow marketers to communicate with their customers and generate buzz about their company. These platforms offer a variety of functions, some of which are tailored specifically for marketing in addition to the normal features. One of those is Facebook Ads Manager, which enables advertisers to run campaigns and monitor their effectiveness. Furthermore, social media management tools such as Buffer and Hootsuite interact seamlessly with these networks, making it simple to schedule social postings and track engagement.
Let’s go back to the basics and learn more about What is Google Analytics!
Analytics Tools:
Analytics tools are a different group of beneficial tools for digital marketers. These range from Google Analytics (which tracks web traffic statistics for a specific site) to social media analytics tools such as Facebook Insights and Twitter Analytics, which provide engagement metrics and help marketers optimize their campaigns. Additionally, there are tools like Periscope that collect user information, site searches, and conversion metrics that can be used to measure statistics on a website’s backend (particularly those pertaining to conversions, sales, and user demographics).
Design Tools:
Another important aspect of digital marketing is design, which is especially prevalent when it comes to developing advertisements and content such as social media postings and blog entries. Because digital marketing is such a design-heavy business, it would be impossible to accomplish it successfully without design tools such as Canva and Photoshop, which allow people without significant graphic design skills to add dynamic graphics to their content.
Email Marketing Tools:
These enable businesses to develop email campaigns that magnify their content and encourage readers to get even more engaged with their company, for as by signing up for events and purchasing products. Email marketing systems like MailChimp and Iterable enable marketers to create email lists and automate email campaigns, which are examples of common email marketing solutions. Additionally, these platforms offer metrics for each email campaign, which facilitates rapid and simple testing and tweaking.
Want to know why content marketing is important, check out our blog on Content Marketing.
Qualifications Required:
In order to begin your career in Digital Marketing, you are required to meet some qualification requirements.
Bachelor’s Degree
A bachelor’s degree in marketing, advertising, communication, or journalism may help you establish the foundation for your career as a digital marketer. Despite the fact that you might enroll in courses in specialized areas of digital marketing, a bachelor’s degree in marketing or a closely related profession will give you access to a structured program that will assist in teaching you the basics of digital marketing or assisting you in identifying a specialty.
Certifications or Boot Camps:
Along your path to becoming a digital marketer, you may wish to consider attending a digital marketing boot camp or taking a digital marketing course. Bootcamps typically cover a lot of material in a short period of time. These boot camps attempt to completely cover a particular topic or element rather than covering a wide range of topics. They might also consist of practical and hands-on elements that would provide you the chance to learn while you get real-world experience.
Masters’s Degree in Digital Marketing:
Although it’s not required, a master’s degree in digital marketing could be helpful for career advancement. They usually cover the same topics as standard marketing master’s degrees, such as sales and marketing psychology. You might stand out from the competition in terms of academic expertise if you have a master’s degree in digital marketing. However, it is critical to stay updated on new technology and to continue learning.
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Digital marketing Salary
Below mentioned are the salaries earned by Digital marketers per year in US, India, and UK based on their work experience.
| Country | Experience ( 0-3 years) | 3-5 years | 5+ years |
| US | $62,146 | $45,000 | $100K+ |
| INDIA | 3.0 LPA | 4.6 LPA | 8.0 LPA |
| UK | £18,000 | £30,000 | £40,000 |
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Conclusion
Digital marketing is an exciting field with endless possibilities. Digital marketing is a sector that is open to you, whether you have an interest in designing, writing, managing social media, conducting keyword research, or creating campaigns. Another reason to begin your career as a digital marketer is a growth you will experience.
Want to start preparing for your career right away?
Enroll in an online Content Marketing Certification Course at Intellipaat!