Salesforce vs SAP: Which is the best CRM?

As we know that both SAP and Salesforce are equally challenging, picking one from these is like almost an impossible task. We should purchase the best CRM software by evaluating and identifying the solutions and the top programs they offer..Read More

  • Updated on 30th Apr, 20

Let’s begin our debate on ‘Salesforce vs SAP’ by understanding what these technologies really are.

What is Salesforce?

Salesforce is a Customer Relationship Management (CRM) solution. It is a Cloud Computing Service-as-a-Software (SaaS) company. Salesforce services permit businesses to use cloud technology that makes better connections with stakeholders, partners, and potential clients. This software has become the number one CRM solution for its customers and helps in their business tracking, market-to-customer activities, and many other services. This software company has become very popular in recent years.

Salesforce is divided into Admin and Development domains, where Admin needs no coding knowledge but Salesforce Development does. Salesforce CRM mainly focuses on helping companies with keeping their clients happy, striving for and executing customer acquisition, allowing their business insights to reach out to their customers, and many more.

If you are a Salesforce enthusiast and looking for a job, enroll in Intellipaat’s Salesforce Certification Training.

What is CRM?

Customer Relationship Management (CRM) is a technology for managing a company’s entire set of relationships, i.e., interactions with prospective customers and other key stakeholders. Its main aim is to improve business relationships. This technology helps companies stay connected with their customers, set guidelines, and achieve profitability, says Salesforce.

What is SAP?

SAP is an ERP software for data processing, and the acronym stands for System Applications and Products. SAP is the fourth-largest company in the world. It works on a three-tier architecture, which provides end-to-end solutions for distribution, finance, logistics, and manufacturing. Each business process will be executed in one SAP system by sharing common information with everyone.


SAP has a leading CRM software, SAP Sales Cloud, which is a cloud-based suite for sales-centric applications. Sales automation, sales alliance, sales enablement, and sales analytics are some applications offered by SAP Sales Cloud. SAP Sales Cloud is built on the SAP HANA cloud platform, and it merges with SAP’s online and on-premises solutions. It permits businesses to merge with legacy systems such as SAP ERP and SAP CRM. SAP Sales Cloud also offers mobile applications, enabling delegates to access customer data and sales-centric content that can enhance sales. This application permits users to work with colleagues on documents to keep an eye on the competition and to access product and pricing information.

Let’s get started with this Salesforce vs SAP tutorial in the following order:

SAP–Salesforce Integration

For many of the organizations, the widely used ERP tool, SAP is crucial for their business processes. However, to make those processes automated and amply optimized, SAP needs to be integrated with other applications, the most common among them being CRM applications. Since Salesforce is the leading CRM application in the market, organizations can leverage the integration between SAP and Salesforce.

However, this integration between Salesforce and SAP would not be easy for organizations as it sounds. Let’s discuss SAP–Salesforce integration and its uses and challenges.

Advantages of SAP–Salesforce Integration

SAP and Salesforce integration is used to synchronize data between the two systems. For example, when the information of a new customer is entered into the Salesforce system, it is important that we have this data available on time for various business functions that are taken care of by SAP, such as performance management, financials, etc. Let us check out some other use cases of SAP and Salesforce integration:

  • Bringing master products lists of SAP and Salesforce systems in sync
  • Sending data from Salesforce to SAP for creating invoices

Disadvantages of SAP–Salesforce Integration

The challenge of integrating SAP with Salesforce emerged much recently. ERP–CRM integration generally means connecting two or more on-premises applications. However, this traditional approach would be insufficient to integrate SAP and Salesforce as there are technical differences between the two. Hence, new methods have to be employed to integrate them that are most complex and expensive.

Another way to integrate SAP and Salesforce is through SOA stacks, which enable loose coupling between applications and provide greater flexibility. Although, using a full SOA stack would be more costly and time-consuming, making the method unacceptable for many organizations.

Check out our video for What is CRM?

Difference Between Salesforce and SAP

  • Sales Automation in Salesforce vs SAP

Salesforce Sales Cloud manages accounts and contacts within the conduit and helps in visualizations, but custom automation is available through a custom app. This systematic tool includes lead management, and you can also buy lead scoring with Einstein AI. There are several types of views and filter lists to choose from to keep track of customers in every stage of the sales cycle.

SAP Sales Automation tools show delegates and their managers’ the full pictures of their sales conduit and let teams drill down into individual user information for more details. The data visualization shows upcoming, outlier, and custom deals to help delegates track the big-league deals at crucial times. These automation tools also include lead scoring in real time.

  • Sales Performance in Salesforce vs SAP

Salesforce Sales Cloud connects with customer data from social media and other useful sources to get the full picture of the sales landscape. Its CRM properties permit customizations that align with business processes, giving delegates the freedom to work according to the requirements of each product without tying it to the CRM processes. Real-time updates, chat properties, and visualizations keep the teams motivated.

SAP, on the other hand, helps in improving the overall performance of sales teams, which are done through territories, verticals, and team settings. These can run on their enterprise. Mobile apps and gamification tools help in motivating sales teams from anywhere, and a guesstimation calculator keeps single users on track to exceed their goals. These properties are standard in SAP Sales Cloud, so teams don’t have to bother about IT to set up custom rules.

  • Artificial Intelligence in SAP vs Salesforce

Both Salesforce and SAP Sales Cloud offer AI tools, but the purchasing structure differentiates the two. You require one or the other cloud tool for sales, services, marketing, e-commerce, and apps apart. Salesforce offers Einstein AI, an additional per-user add-on layer that surrounds any of the apps that you buy. You can enhance Salesforce Sales and Commerce modules by opting for Einstein AI.

The product C/4HANA has the standard SAP AI that combines five major tools, such as SAP Sales Cloud, SAP Marketing Cloud, SAP Commerce Cloud, SAP Service Cloud, and SAP Customer Data Cloud. Each of these can be acquired separately without an extra power boost of AI.

Check out our video on Salesforce Developer:

  • Analytics in Salesforce vs SAP

Salesforce uses the platform, which is a Platform as a Service (PaaS) that provides all freedom and flexibility to its Salesforce users to develop and design their applications or systems with 20 percent coding and 80 percent customization.

SAP uses KXEN Predictive Insight, which is an analytical tool offered by SAP. It is extremely powerful and popular.

  • Pricing in Salesforce vs SAP

In SAP, customers or users have to pay a monthly subscription fee for every user login. In the on-premises version, a perpetual license fee needs to be paid beforehand for each of the users. 

In Salesforce, the terms and conditions keep changing based on the needs of a user. In the on-premises version, the perpetual license agreement is signed beforehand for possessing and using the software for an unlimited period.

Salesforce vs SAP Career


SAP or Salesforce certifications focus on various job roles. Some of the popular job roles are:

  • Developers
  • Administrators
  • Marketers 
  • App Builders
  • Architects 


Some of the companies using Salesforce are Paytm, HCL, Snapdeal, Pepperfry, etc.

SAP CRM is used by companies including Centrica, Agilent, Grundfos, and AGL Energy. 

Salesforce vs SAP Salary

According to Indeed and PayScale, the average salary offered to Salesforce Developers in India is ₹504,702. This is higher than the salary offered to SAP Developers in India, which is ₹466,693. Nonetheless, these salaries vary based on job roles.

Companies that give high salaries for Salesforce Developers and SAP Developers are Cognizant, Deloitte, Capgemini, Accenture, IBM, TCS, Infosys, and Wipro. 

So, SAP vs Salesforce, which is better? 

The Final Word

When you approach the Salesforce vs SAP debate, remember that Salesforce is a CRM tool, while SAP is an ERP tool. In the end, after going through all the facts mentioned above, you can say that Salesforce performs better as compared to SAP. What do you think about this analysis on Salesforce vs SAP? If you have any questions about choosing between SAP and Salesforce, then leave a comment.

If you are an SAP enthusiast and looking for a job, enroll in Intellipaat’s SAP Certification Training.

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