Salesforce Objects

Salesforce objects are database tables that permit you to store data that is specific to an organization.

Salesforce objects are of two types:

  • Standard Objects: Standard objects are the kind of objects that are provided by such as users, contracts, reports, dashboards, etc.
  • Custom Objects: Custom objects are those objects that are created by users. They supply information that is unique and essential to their organization. They are the heart of any application and provide a structure for sharing data.

Properties of Custom Objects:

  • Custom fields
  • Relationship to another object
  • Page layouts
  • Custom user interface tab

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Custom Object Behavior

You can extend your organization’s data by defining custom objects by using the user interface. Custom objects are nothing but custom database tables that enable you to store unique information or data pertaining to your organization. Custom objects behave and relate to objects like standard objects. Custom objects can also have many-to-many relationships with other custom or standard objects. These relationships enable the records to have linked with multiple records between objects and vice versa.

External Objects

External objects are very similar to custom objects. The primary difference is that external objects record data outside your Salesforce organization. External objects are available using Salesforce Connect and Files Connect.

Big Objects

Big objects are objects that store and manage large amounts of data on the Salesforce platform. You can archive data from other objects or plugin large datasets from outside systems into big objects. This will help you get a wider view of your customers. The best part of big objects is that they offer consistent performance irrespective of the number of records. There are two types of big objects, standard big objects, and custom big objects. They both offer consistent and scalable experiences.

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Relationships Among Objects

Relationships help in associating two objects. These objects can be standard objects or custom objects. You can define different types of relationships by creating custom relationship fields on an object. You can define different types of relationships by creating custom relationship fields in an object. You will be able to understand the differences between relationship types; the differences can be how relationships handle data deletion, security, record ownership, and required fields in page layouts.

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Creating a Salesforce Custom Object

In this section, you will be learning how to create a Salesforce Custom Object.

Step 1. First login to your Salesforce account, and in your Salesforce org, click on Setup.

Salesforce account

Step 2. Click on the Object Manager tab. If you couldn’t find it, use the Quick Find box to find it.

Object Manager

Step 3. On the Object Manager page, click on the create drop-down button and then click on Custom Object.

create object manager

Step 4. A New Custom Object page will open, where you have to fill in certain details.

new custom object

Step 5. Fill in the details like Label, Object Name information, and other information, if needed.

new custom object manager

  • To create a record name, first consider the two data types:
    • Text
    • Auto-number

You also have some optional features while creating objects:

  • Allow Reports: If you tick this checkbox, then only these objects will be available to make Salesforce reports.
  • Allow Activities: If you tick this checkbox, then you will be able to make activities on this object.
  • Track Field History: When you tick this checkbox, then you will be able to merely track the fields. You will be able to track up to 20 fields for a single object.

Track Field History

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Now, you have the following deployment modes:

  • In Development: If you opt for this, then this object will remain in development mode. It will not be present for deployment.
  • Deployed: If you opt for this, then the object will be available for deployment.


The following options are available only when creating a custom object for the first time:

  • Add notes and attachments related list
  • Launch a new custom tab wizard after saving this custom object

Launch new custom object

After completing all these settings, press the Save button.

If you do not select “Launch new custom tab wizard” from the object creation page, then the object will be saved without the tab appearance. In such a case first, you need to make a tab for this object. On the other hand, if you select “Launch new custom tab wizard” from the object creation page, then the object will be saved; along with that, a tab will also be created, which will be visible to you.

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Tabs in Salesforce

A tab is like a user interface that is used to build records for objects and to view the records in the objects. There are three types of tabs in Salesforce:

How to Create a Custom Tab

  • Go to Setup > Build > Create > Tab. Click on New Tab and then enter the details to complete the tab creation process.

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Salesforce Standard Objects

Salesforce standard objects are those objects that come included in Salesforce. These are different from custom objects because they are the ones that are created by users to store unique company information. There is a multitude of objects within Salesforce that are standard objects, some of them are Contact, Account, Lead, Opportunity, etc. Here, we will discuss some of the most common Salesforce standard objects:

Salesforce Standard Objects



It helps in representing participants, either invitees or attendees, with the status “Accepted” for an event.


It represents an individual account, which can be an entity, organization, person who is involved with your business. They can also be a customer, partner, or even competitor.


It represents the definition of sales cadence. This standard object started being available from API version 45.0 and later.


ActionLink is basically a button on a feed element. If anyone clicks on ActionLink, they will be directed to another web page where a download will start or an API will be called to an external server or Salesforce.


Workload started appearing in Salesforce from version 49.0. It represents the time series for work item volume and average handling time from aggregation and forecasting processes.


WorkOrder represents the field service work that is to be performed for a customer.


WorkGoal represents the components of a goal, which include all metrics and descriptions, but this object has been discontinued from API version 35.0.


Workshop is just a work step in a work plan. This object started appearing in Salesforce API version 52.0.


WorkThanks represent the source and message of a thanks post.


Word type is a template that can be applied to work orders or even work order line items. It represents a work type that is to be performed in Lightning Scheduler and Field Service.


WorkforceCapacity represents the time series for actual or forecasted workforce allocation. This object started being available from API version 51.0.


In this tutorial, you learned about Salesforce objects, both standard, and custom. Also understood how to create a custom object, learned some common Salesforce Standard objects and Tabs. In the next tutorial, you will learn how to create custom fields.

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