- Updated on: 29th Jan, 16
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Since a business is much about its marketing techniques and innovations, some marketing mistakes can be too costly and catastrophic. A good quality product with flawed marketing strategy is as bad as dirt. From failing to hit the right target audiences to missing opportunities that your competitors have grabbed to lack of communication between you and your users, you can have baleful effects with wrong selling and advertising.
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Startup or established e-commerce, internet is the best virtual platform to take your business to the public worldwide and bring business to you. Depending on the budgets, resources and objectives, you can leverage a number of marketing strategies like Search Engine Optimization (SEO), Social Media Marketing, Google Adwords, Content and email marketing, Pay-Per-Click(PPC) and other solutions.
While we are busy trying something novel and constructive, business groups must pay attention to what they are doing wrong. Here are listed seven digital marketing mistakes you must avoid for a propelling business year ahead:
Not knowing and analyzing your marketplace
Before you start investing your money on integral digital marketing processes and paid advertisements, you first need to analyze and comprehensively understand your marketplace. Most companies skip studying the customer demographics or their behavior patterns for the specific industry and product.
So you must consider the market trends and get abreast with the current competition in your specific segment worldwide. Try understanding your strengths, weaknesses and opportunities such that you can deliver value to customers.
Marketing without an App
The e-commerce has gone more personalized now with the increasing number of smartphone users and the growing trend of accessing websites and shopping just from their mobile phones. Moving further, no leading e-Tailer, be it Amazon, Wal-Mart, Apple Inc., eBay, Flipkart and many others, is doing business without a personalized mobile-responsive app. While mobile apps have become a primary medium of interaction between your company and the user, Google has also started ranking websites higher that have a mobile presence. Do not wait to create a well-reviewed mobile business app to reach larger audiences across the globe.
Not Focusing on Email Marketing
Most companies always focus on working on their website’s look-and-feel. However, most first-time customers coming to your website do not only drive sales. You need to get a hold of consumers that have already been users to your services. Contact your repeat customers by sending them influential e-mails and bring them back to your website with attractive, whopping discounts or some product upgrades. Retarget those users through appealing advertisements and mailers will give strike your open and click rates.
Neglecting the value of Content
Content Marketing is a powerful connector between retailers and audiences. People across the globe come and read lots of content online, gain knowledge and information in every industry and get influenced with what they read. Don’t compromise on the quality of whatever you write on your website or social media. Quality means including concrete facts, using easy-to-understand language and maintain its uniqueness and quality. Include infographics and vibrant imagery with text preventing readers to be bored with too much of text.
Don’t sign up for a plethora of social media platforms
Advertising and posting your products and service son Facebook, Twitter, LinkedIn, Google+, Pinterest and other media giants is a must-have. However, it does not mean you need to sign up on the whole bulk of social media websites with fake ids. Do not be over-enthusiastic about posting and keep in mind what platforms are used for what kind of posts. For instance, promoting a business post or product on Instagram will not be a good idea and will do no good to your business.
Avoid unnecessary advertising
It is understandable that you need to market your brand and product at its best, but you can’t be interferingly ubiquitous. Users ridicule the unnecessary advertisements, showing other products and categories while they are in the middle of exploring products and during checkout. Over-advertising is highly annoying and should be strictly prohibited from now. You can rather provide good discount ads at the time of checkout, which will let them save better on their purchase.
Don’t be over-technical in explaining your products
While you are writing descriptions about the product on the internet, please make sure to give valuable information, but not too technical that the users do not understand anything out of it. If there is a technical course to be sold online, there should be a detailed description of what are the contents of the course including its benefits and key features. But, the language should be simple and straightforward.
The opinions expressed in this article are the author’s own and do not reflect the view of the organization.