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Social Media Marketing Salary Trends for 2023
Updated on 24th Mar, 23 292 Views


Did you know that social media is used by 50% of the world’s population?

Because of the sheer quantity of global users, businesses from all industries rely on social media as a cornerstone of their marketing strategy. However, in order to engage people on social media, a specialized skill set is required, making social media marketing wages both appealing and competitive.

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Here’s all you need to know about this opportunity, as well as how much money you may make as a social media marketer. Here is the digital marketing course, you can check for learning detailed strategic planning for your business.

Table of Contents:

What is Social Media?

Rather than using boring terminology to describe the phrase, which would likely just muddle matters more, maybe the best approach to have a better grasp of it is to break it down into simpler terms. To begin, consider each word separately.

The ‘social’ word: refers to engaging with other individuals by sharing and receiving information from them.

The ‘media’ word: refers to a communication tool, such as the internet (while TV, radio, and newspapers are examples of more traditional forms of media).

We can derive a fundamental definition from these two distinct terms:

Social media are web-based communication tools that allow people to interact by sharing and consuming information with one another.

Yes, it’s a wide definition—but remember, social media is a big phrase. This is about as detailed as we can get without focusing too much on a particular subset of social media.

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What is Social Media Marketing?

The process of developing and promoting content for marketing objectives on social media platforms is known as social media marketing. The benefits of adopting social media for any company include increased brand awareness and traffic, as well as the ability to create connections with their target audience.

To command a competitive social media marketing salary, you must be able to develop a social media strategy that supports corporate objectives while also optimizing the effect of social media campaigns.

Social Media Marketing

These platforms on social media allow companies to engage with their target audience in order to:

promote a brand, enhance sales, attract traffic to a website, and create a community of followers who will share and participate with information

Brands get visibility by creating relevant content that people will share with their own networks. When utilized as a recruiting tool, it also broadens its reach to fans, potential consumers, and even future workers.

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Social Media Marketing Job description

A bachelor’s degree (or higher) in marketing, communications, journalism, or public relations is necessary to get top social media marketing compensation.

Most organizations require digital marketing experience, especially if you’re searching for a position above entry-level. Experience in digital marketing with advertising, sales, and/or community management is considered a benefit.

You’ll also need a solid knowledge of the fundamentals of social media marketing. Working understanding of Search Engine Optimization (SEO), marketing analytics, and website usability concepts, as well as familiarity with all social media platforms, may be required. You can check on with an SEO Course if you’re interested in search engine optimization techniques and strategies.

Most importantly, any social media career will require great writing and communication skills. Visual marketing experience, including video and graphic design skills, is also preferred.

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Career Transition

Social Media Marketing Salary Trends

As there are several roles that come under the social media umbrella, such as social media manager, director, strategist, community manager or expert, and brand ambassador, the social media marketing pay varies.

  • Salary earn by Social Media Executive in India:

It is an entry-level position, and most applicants are recent graduates. Interns who have graduated from college and finished a short-term digital marketing course are frequently hired by firms. Candidate possesses subject knowledge but lacks experience gained throughout their internship time.

It is a simple entry-level position that will help you launch your career in the field of Digital Marketing. Entry level Social media Marketing Salary begins at 3.3 lakh rupees (anywhere between 20,000 to 30,000 rupees per month). Your salary will improve as you acquire experience.

Social media executives’ salaries are determined by a variety of criteria, including geography, job, and experience. The need for social media executives is high, as it is for other social media jobs.

  • Salary earn by Social Media Marketing Manager in India

In India, social media managers make an average annual income of Rs. 5.6 lakh. These experts may expect to earn roughly Rs. 5 lakh per year as beginning pay. Experienced individuals in this industry may expect to earn up to 7.5 lakh per year.

Because of the growing popularity of social media platforms and associated apps, there is a huge need for social media managers in India. Many firms recognize the advantages of social media platforms. They hire social media managers for this reason.

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  • Salary earn by Social Media Marketing Specialist in India

Social media professionals make around 4.7 lakh per year. After gaining sufficient experience in this area, you may be promoted to the position of the social media manager.

The majority of social media specialists are hired by digital marketing companies.

Social Media Marketing Salary in India

  • Social Media Marketing Director Salary in India

The average total salary for an Entry Level Social Media Marketing Director with less than three years of experience is ₹12,96,600. A mid-career Marketing Director with 4-9 years of experience gets an average total pay of ₹25,10,600, while a senior Marketing Director with 10-20 years of experience earns an average total compensation of ₹41,20,000. Marketing Directors with more than 20 years of experience make an average salary of ₹49,80,700.

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Social Media Marketing Salary in the UK

The national average salary for a Social Media Manager is £33,426 in the United Kingdom

Average Base Pay – £33,426/yr

Low Pay – £23,874/yr

Average Pay –£33,426/yr

High Pay – £51,233/yr

Additional Incentives

Average: £2,455 Range: £819 – £7,358

Let’s have a look at Top Cities in the United Kingdom:

Social Media Marketing Salary in the UK

Social Media Marketing Salary in India

In India, the national average salary for Social Media Marketing is Rs. 20,346.

Average Base Pay – Rs: 20,345/mon

Low Pay – Rs:10,000/mon

Average Pay – Rs: 20,000/mon

High Pay – Rs:51,000/mon

Additional Incentives

Average: Rs: 25,767 Range: Rs:248 – Rs:5,30,385

Let’s have a look at the Top Cities In India:

AreaFresherMid CareerExperiencedAdditional Pay
BengaluruRs:12,326/monRs:50,000/monRs:1,09,000/monRs:1500- Rs:25,000
MumbaiRs:11,345/monRs:27,854/monRs:51,543/monRs: 16,902 – Rs:21,000
ChennaiRs:11,564/monRs:38,172/monRs:89,000/monRs:1200 – Rs:15,000
DelhiRs:10,000/monRs:25,434/monRs:90,653/monRs:1,122 – Rs:1,17,549
KolkataRs:10,236/monRs:16,767/monRs:,87,694/monRs:400 – Rs: 16,000

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Social Media Marketing Salary in the US

In the United States, the national average salary for a Social Media Manager is $55,117

Average Base Pay – $55,117/yr

Low Pay – $24,549/yr

Average Pay –  $55,117/yr

High Pay – $96,434/yr

Additional Incentives

Average: $4,682  Range: $684 – $32,049

San Francisco$34,393$78,928$1,00,228
Los Angeles$39,454$57,585$99.454
Las Vegas$35,234$49,649$93,652
Social Media Marketing Salary in the US

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While social media marketing may appear to be straightforward on the surface, being good at these jobs necessitates a unique set of specialized talents. If you want to obtain job interviews for social media marketing opportunities, you’ll need to demonstrate to potential employers that you have a well-rounded skill set that corresponds with the demands of the organization.

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